{"id":8247,"date":"2022-05-16T08:12:43","date_gmt":"2022-05-16T11:12:43","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/05\/16\/why-every-company-needs-to-know-its-core-competencies\/"},"modified":"2022-05-16T08:12:43","modified_gmt":"2022-05-16T11:12:43","slug":"why-every-company-needs-to-know-its-core-competencies","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/05\/16\/why-every-company-needs-to-know-its-core-competencies\/","title":{"rendered":"Why Every Company Needs to Know Its Core Competencies"},"content":{"rendered":"

Every resume has a skills section. It\u2019s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers.<\/p>\n

<\/a><\/p>\n

Let\u2019s dive into what exactly a core competency is, why you need it, and how to find it in your brand.<\/p>\n<\/p>\n

You might be wondering, “Isn\u2019t this a value proposition<\/a>? <\/em>” Not exactly. While both are used to differentiate you from your competitors, competencies are what you leverage to support your value proposition.<\/p>\n

For instance, at Uber, their value proposition is “Always on, always available.” What\u2019s their core competency? An easy-to-use app and reliable access to its services at any time of the day.<\/p>\n

Establishing your core competencies early on is incredibly valuable, as it can inform your marketing strategy moving forward. You can use them in your messaging to attract your target audience<\/a> and stand out among your competitors.<\/p>\n

If you\u2019re a trailblazing company with a fresh product in an underserved market, then finding your core competency will be easy to spell out.<\/p>\n

However, if you\u2019re in a saturated market and struggling to distinguish your brand, working on your core competencies will be key to your success.<\/p>\n

The sooner you discover what they are, the quicker you can implement them in your marketing and sales strategies.<\/p>\n

From an individual standpoint, everyone has core competencies that they leverage in their professional lives. When you want to land a new job, you list those competencies as skills in your resume<\/a>, embed them in your LinkedIn bio, and mention them during interviews.<\/p>\n

If you don\u2019t know what makes you a valuable asset, you\u2019ll be hard-pressed to convince an organization of that. With this in mind, competencies are valuable both from a personal and broader perspective.<\/p>\n

\n<\/div>\n

Core Competencies Examples<\/h2>\n

Clever Marketing from Oatly<\/a><\/h3>\n

There are hundreds of vegan milk options out there. What makes Oatly stand out is its marketing.<\/p>\n<\/p>\n

Image Source<\/a><\/p>\n

The brand specializes in self-referential marketing campaigns that make its target audience laugh. Their ads rarely focus on the products and instead poke fun at the ads themselves.<\/p>\n

In contrast, one of Oatly\u2019s competitors, Planet Oat, launched a #WeSolvedMilk campaign back in 2021 and released this ad.<\/p>\n

\n
<\/div>\n<\/div>\n

Unlike Oatly, they focused on product features \u2013 specifically their oat milk\u2019s superior creaminess, then centered the commercial around that.<\/p>\n

In a world where most ads take a product-focused approach, companies like Oatly stand out.<\/p>\n

Incredible Value from Canva<\/a><\/h3>\n

For many years, those of us who wanted to build brand assets<\/a> had to rely on products like Adobe InDesign and Sketch.<\/p>\n

Not only did they come at a cost but they were also notoriously complex, as they were made with advanced professionals in mind. Then came Canva, a graphic design platform with thousands of free templates made for the everyday user.<\/p>\n

Offering high-quality designs at little to no cost became one of their core competencies, stemming from their mission to make graphic design accessible to everyone.<\/p>\n

An Innovative User-First Approach from Google<\/a><\/h3>\n

Google might have started as a search engine but it\u2019s evolved into a one-stop-shop to meet all your digital needs \u2013 for individuals and businesses alike. From cloud storage and password management to email service and advertising, this is only a sliver of what Google has to offer.<\/p>\n

Google\u2019s value proposition is innovation, as evidenced by its wealth of services. Some of their core competencies include inventive products and a dedication to a user-first approach.<\/p>\n

How can you determine a core competency?<\/h2>\n

1. Start with what you already know.<\/h3>\n

The first place to look when establishing your core competencies is your value proposition. As we mentioned before, that\u2019s the overarching idea from which your competencies will emerge.<\/p>\n

It\u2019s also worth reviewing your mission statement<\/a>. What does your company care about? What are its core values? From there, you can ask yourself, “How does that translate into what we offer our customers?<\/em>“<\/p>\n

2. Look at your competition.<\/h3>\n

When you\u2019re struggling to figure something out within your brand, it\u2019s always helpful to look across the aisle and see what your competitors are doing.<\/p>\n

They\u2019re a great source of information and inspiration. In this case, the question you want to ask is “What do they lack that we offer?<\/em>“<\/p>\n

It can be anything from a personalized customer experience to one-of-a-kind product features. Once you make a list of the differentiators, you\u2019ll get a clearer picture of what<\/p>\n

3. Reach out to your customers.<\/h3>\n

Who better to learn from than your customers?<\/p>\n

If you\u2019re unsure what sets you apart from your competitors, ask your customers. You can create a survey and ask questions that get to the bottom of why they chose you.<\/p>\n

Questions like “What comes to mind when you think of our brand?<\/em>” and “What do you love about our brand?<\/em>” will help you get the answers you\u2019re looking for.<\/p>\n

Core competencies are brand differentiators that will help you create a marketing strategy that caters to your target audience and separates you from the rest.<\/p>\n

<\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Every resume has a skills section. It\u2019s an opportunity to highlight your top professional attributes to attract employers. Core competencies serve the same purpose for brands and their customers. Let\u2019s dive into what exactly a core competency is, why you need it, and how to find it in your brand. You might be wondering, “Isn\u2019t […]<\/p>\n","protected":false},"author":0,"featured_media":8248,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8247","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nWhy Every Company Needs to Know Its Core Competencies - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/05\/16\/why-every-company-needs-to-know-its-core-competencies\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Every Company Needs to Know Its Core Competencies - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Every resume has a skills section. 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