When it comes to business, the old adage “You\u2019ve got to spend money to make money,” couldn\u2019t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning a business, you are responsible for marketing your product so the public knows that your product exists.<\/p>\n
<\/a><\/p>\n You\u2019ve set aside some marketing dollars to spread awareness and attract people to your brand and your website. You\u2019ve looked into a variety of advertising options, and determined that pay-per-click (PPC) advertising<\/a> is a sound way to spend your marketing budget. After all, you only pay when users click on your ad, so you only pay to advertise to people who are at least mildly interested in what you offer.<\/p>\n PPC advertising can provide a healthy return on investment \u2013 unless you become the victim of click fraud. By understanding what click fraud is, and being aware of the tools that are available to protect yourself and your investment, PPC can be an excellent choice to market your business.<\/p>\n Click fraud happens when a person or a bot clicks on an ad, button, or hyperlink to trick the platform into thinking there is more interaction than there actually is.<\/p>\n With PPC advertising, click fraud can happen for one of two reasons:<\/p>\n The website owner who is hosting the ad will click on the link repeatedly to increase the amount of money the business must pay them. Interestingly enough, sometimes it\u2019s the business itself that will engage in click fraud. Search engines like Google rely on the click-through rate \u2013 how many people have visited a site because of a certain link \u2013 to determine search rankings. Sometimes, a business owner will attempt to scam the system, inflating the number of clicks through click fraud and moving up the search engine ranks so that more actual users will find and visit their page.<\/p>\n Any type of click fraud can be damaging to a business which is why you\u2019ll want to protect yourself against this illegal practice.<\/p>\n You\u2019ve likely heard of click fraud bots, but do you know how they operate? It\u2019s estimated that bots comprise roughly 52% of all internet traffic<\/a>. Harmful bots (like fraud bots) make up a large part of this number.<\/p>\n So what are click bots and what are they doing to our websites? Click bots are designed to carry out click fraud. They vary from relatively simple (access webpage and click on the desired link) to advanced (mimic the actions a human would take such as moving the mouse and clicking at uneven intervals). The more advanced a bot is, the more difficult it is to distinguish it from a legitimate user.<\/p>\n Rather than attempt to create hundreds of thousands of clicks from one device with a single IP address (this bot traffic would be immediately suspicious), bots are installed across many devices, often through malware. This means that the device owner is completely unaware that their electronic property is being used for nefarious purposes.<\/p>\n Bots aren\u2019t always to blame for click fraud. Some scammers will employ people to manually perform click fraud. While it\u2019s more difficult to recognize human fraud, it\u2019s considerably less efficient than utilizing fraud bots.<\/p>\n Instances of click fraud are not uncommon. A recent study from the University of Baltimore found that in 2020 click fraud cost marketers over $35 billion<\/a>.<\/p>\n Search engines like Google <\/a>have put practices in place to protect businesses from click fraud. These include:<\/p>\n Automated detection systems built with machine learning and complex algorithms to keep ad platforms clean. Knowing that Google is looking out for your business is great news, though it\u2019s still important to be proactive to protect your business. The first step is creating ads that are more difficult for scammers to target. You can consider allocating more budget to social media ads that are less keyword-focused and therefore harder to search for.<\/p>\n You also have the option to be more targeted with your desired audience which will lessen your chances of encountering click fraud. Being more specific about the geographic locations your ads target and avoid can also provide an added layer of protection from click fraud.<\/p>\n Next, you can help prevent click fraud by keeping a close eye on your ads and your ad spend. The moment you suspect fraud, it\u2019s time to jump into action. If you\u2019ve detected fraudulent clicks coming from specific IP addresses, Google Ads will allow you to block these IP addresses.<\/p>\n While preventing click fraud is an admirable goal, it\u2019s not always possible. Scammers have created highly advanced and indiscernible methods for perpetrating click fraud which is sometimes impossible for the average business to protect against.<\/p>\n Thankfully, there are a number of click fraud detection protection services available. Here are a few recommendations.<\/p>\n Image Source<\/a><\/span><\/p>\n ClickCease blocks bot traffic from Google and Facebook ads before these clicks can impact your ad spend budget. Users can also create custom detection rules to provide the level of support their business needs.<\/p>\n Price:<\/strong> Standard Plan starts at $59 per month; Pro Plan starts at $79 per month<\/span><\/a><\/p>\n Image Source<\/a><\/span><\/p>\n PPC Shield offers holistic support to protect your Google Ads campaigns from fraudulent clicks. Notable features include instant blocking of suspicious IP addresses, detailed reporting, and a budgeting tool to help you allocate ad spend saved from click fraud prevention.<\/p>\n Price:<\/strong> Basic Plan starts at $39 per month; Standard Plan starts at $55 per month; Professional Plan starts at $119 per month<\/span><\/a><\/p>\n Image Source<\/a><\/span><\/p>\n Looking for protection for your ads against mobile fraud? If so, the AppsFlyer fraud protection tool is worth looking into. This tool provides multi-layered protection against click fraud and has an extensive partner network to keep companies safe from emerging threats.<\/p>\n Price:<\/strong> Free with paid plans starting at 6 cents per conversion<\/span><\/a><\/p>\n Image Source<\/a><\/span><\/p>\n Singular provides a comprehensive fraud prevention tool with a suite of features including iOS and Android click prevention, hyper-engagement detection, and geographic outliers to keep your ad placements safe.<\/p>\n Price:<\/strong> Free, with custom paid options available<\/span><\/a><\/p>\n Image Source<\/a><\/span><\/p>\n ClickGUARD\u2019s platform is a powerful click fraud prevention system. Offering a Google Ads shield to protect conversions and prevent invalid clicks and advanced bot detection, this tool identifies and prevents threats from targeting your ads.<\/p>\nWhat is click fraud?<\/h2>\n
\n A company\u2019s competitor may employ click fraud to divert from the business\u2019s marketing budget. <\/p>\nWhat is a click bot?<\/h2>\n
Click Fraud Prevention<\/h2>\n
\n Manual reviews when invalid activity is suspected or brought to their attention.
\n Advanced research to uncover sources of invalid traffic and prevent them from entering their networks. <\/p>\nClick Fraud Detection<\/h2>\n
1. ClickCease<\/span><\/a><\/h3>\n
2. PPC Shield<\/span><\/a><\/h3>\n
3. AppsFlyer<\/a><\/h3>\n
4. Singular<\/a><\/h3>\n
5. ClickGUARD<\/a><\/h3>\n