{"id":6219,"date":"2022-04-15T09:46:12","date_gmt":"2022-04-15T12:46:12","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/"},"modified":"2022-04-15T09:46:12","modified_gmt":"2022-04-15T12:46:12","slug":"send-your-clients-a-birthday-email-thats-sure-to-get-engagement","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/","title":{"rendered":"Send Your Clients A Birthday Email That&#8217;s Sure to Get Engagement"},"content":{"rendered":"<p>Birthdays can be fun to celebrate. They\u2019re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It\u2019s also fun to watch the birthday offers roll in<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=be67aa79-8dbe-4938-8256-fdf195247a9c&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p>\n<p>Free dinner at our favorite restaurant? <em>Yes, please.<\/em><\/p>\n<p>Free ice cream at the best ice cream shop in the city? <em>Don\u2019t mind if I do.<\/em><\/p>\n<p>25% discount on our preferred brand of makeup or beer? <em>Where do I pay?<\/em><\/p>\n<p>Thankfully, receiving a birthday wishes email from your favorite businesses isn\u2019t just good for the consumer. It\u2019s also great for the business.<\/p>\n<h2>Happy Birthday Emails<\/h2>\n<p>A happy birthday email is an automated marketing email that is sent out on or near a customer\u2019s birthday. While these emails celebrate the \u201cpersonal holiday\u201d and give the customer a special offer to help sweeten their day, they are actually designed to increase customer sales and retention.<\/p>\n<h2>Benefits of Sending a Birthday Wishes Email<\/h2>\n<p>As we mentioned earlier, birthday emails benefit the business as well as the customer. There are a variety of reasons to send a birthday email including:<\/p>\n<p> Staying top of mind with your customers<br \/>\n Reminding potential customers that you exist and likely have the solution they need<br \/>\n Showing loyalty to existing customers and subscribers<br \/>\n Garnering goodwill that will likely lead to word-of-mouth marketing and referrals<br \/>\n Increasing sales (the birthday holder may get a free meal, but they\u2019re probably not dining alone)<br \/>\n Increasing retention (<a href=\"https:\/\/www.emarketer.com\/Article\/Email-Marketing-Double-Win-Customer-Acquisition-Retention\/1014239\">80% of retail professionals<\/a>\u00a0indicate that email marketing is their greatest driver of customer retention)<br \/>\n Improving customer engagement<br \/>\n Creating a sense of community <\/p>\n<p>According to <a href=\"https:\/\/www.experian.com\/assets\/marketing-services\/white-papers\/ccm-birthday-emails-best-practices-guide.pdf\">Experian<\/a>, birthday emails can be a powerful play for businesses. Their survey found that birthday emails had a 481% higher transaction rate, resulted in 342% higher revenue, and had a 179% higher unique click rate when compared to other promotional emails.<\/p>\n<p>Ready to start celebrating your customer\u2019s birthdays with them? Check out the format below to get started.<\/p>\n<h2>Happy Birthday Email Template<\/h2>\n<p>When it comes to designing your birthday emails, creativity counts. Your email service provider should have multiple templates to choose from that can be customized to better reflect your brand.<\/p>\n<p>A birthday email should be friendly and fun and provide something (besides well wishes) to the customer. You can offer a discount, special offer, or a free gift with purchase.<\/p>\n<p>Include your customer\u2019s name in the email or subject line to make the email feel more personal. If you collect any information about your customers\u2019 geographic area, hobbies, interests, or family, you can add this to the email to personalize it further.<\/p>\n<p>Keep the email brief and highlight what you\u2019re offering them to help their celebration. You can send these emails out before or on their birthday. However, you\u2019ll need to make sure that your copy reflects the option you choose. Include all the promotion details so customers know exactly what they\u2019ll get if there are any requirements (like a purchase) to receive it, and the expiration date so they don\u2019t miss out.<\/p>\n<p>Here\u2019s a sample template you can follow when crafting a birthday email for your customers:<\/p>\n<p><em>Subject Line: Happy Birthday, [Customer Name]<\/em><\/p>\n<p><em>Happy birthday to you! We\u2019d love to treat you for your special day. Celebrate with a [XYZ special offer] the next time you order.*<\/em><\/p>\n<p><em>*Offer expires on [Expiration Date].<\/em><\/p>\n<p>Need some more inspiration? Check out these birthday email examples.<\/p>\n<\/p>\n<\/p>\n<p>If you don&#8217;t want to send a happy birthday email from scratch, there are a number of tools you can use to send digital e-cards and gifts. <a href=\"https:\/\/www.rybbon.net\/\">Rybbon<\/a> integrates directly with your CRM to send e-gift cards and offers to your contact list.\u00a0<\/p>\n<p>For more personalized gifts, <a href=\"https:\/\/sendoso.com\/platform\/\">Sendoso<\/a> can help companies send direct mail, and physical gifts within one easy-to-use platform.<\/p>\n<h2>Birthday Email Subject Lines<\/h2>\n<p>A birthday email is only as powerful as its subject line. Why? Because if you don\u2019t catch their attention the moment they see it in their inbox, they won\u2019t bother opening the email and all of your work will be a moot point.<\/p>\n<p>There are a variety of email subject lines that will pique your customer\u2019s interest. Here are a few to consider:<\/p>\n<p> It\u2019s your birthday! (We want to help you celebrate)<br \/>\n A special gift for your birthday<br \/>\n Make a wish<br \/>\n A special gift of $10 off for your birthday<br \/>\n Have your birthday dinner on us<br \/>\n An important birthday is coming up<br \/>\n A little bird told us it\u2019s your birthday <\/p>\n<p>Whether you choose to go with one of these options or construct your own, you\u2019ll want to include:<\/p>\n<p> What your email is about<br \/>\n What you are offering them<br \/>\n A catchy or intriguing sentence to catch their attention<br \/>\n An expiration date to express urgency <\/p>\n<p>Remember that the average person\u2019s inbox is flooded with marketing emails on a daily basis. Make sure your subject line is able to capture their attention.<\/p>\n<p>Sending happy birthday emails to those on your email list (whether they\u2019ve purchased from you in the past, or not), is a great way to help your contact celebrate their birthday, and for your company to build a stronger relationship with its audience.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=dad1fbc0-d801-4918-90c6-a163306bde24&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Birthdays can be fun to celebrate. They\u2019re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It\u2019s also fun to watch the birthday offers roll in Free dinner at our favorite [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":6220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Send Your Clients A Birthday Email That&#039;s Sure to Get Engagement - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Send Your Clients A Birthday Email That&#039;s Sure to Get Engagement - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Birthdays can be fun to celebrate. They\u2019re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It\u2019s also fun to watch the birthday offers roll in Free dinner at our favorite [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Contabilidade Caxias\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-15T12:46:12+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Send Your Clients A Birthday Email That&#8217;s Sure to Get Engagement\",\"datePublished\":\"2022-04-15T12:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/\"},\"wordCount\":888,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/\",\"url\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/\",\"name\":\"Send Your Clients A Birthday Email That's Sure to Get Engagement - Contabilidade Caxias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png\",\"datePublished\":\"2022-04-15T12:46:12+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#primaryimage\",\"url\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png\",\"contentUrl\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png\",\"width\":601,\"height\":60},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2022\\\/04\\\/15\\\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Send Your Clients A Birthday Email That&#8217;s Sure to Get Engagement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/#website\",\"url\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/\",\"name\":\"Contabilidade Caxias\",\"description\":\"Site especializado em Contabilidade para Caxias.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Send Your Clients A Birthday Email That's Sure to Get Engagement - Contabilidade Caxias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/","og_locale":"pt_BR","og_type":"article","og_title":"Send Your Clients A Birthday Email That's Sure to Get Engagement - Contabilidade Caxias","og_description":"Birthdays can be fun to celebrate. They\u2019re like our own personal holidays where people wish us a happy birthday, wait staff sings and brings us free desserts, and our social media feeds are filled with best wishes and adorable memes. It\u2019s also fun to watch the birthday offers roll in Free dinner at our favorite [&hellip;]","og_url":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/","og_site_name":"Contabilidade Caxias","article_published_time":"2022-04-15T12:46:12+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#article","isPartOf":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/"},"author":{"name":"","@id":""},"headline":"Send Your Clients A Birthday Email That&#8217;s Sure to Get Engagement","datePublished":"2022-04-15T12:46:12+00:00","mainEntityOfPage":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/"},"wordCount":888,"commentCount":0,"image":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2022\/04\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png","articleSection":["Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/","url":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/","name":"Send Your Clients A Birthday Email That's Sure to Get Engagement - Contabilidade Caxias","isPartOf":{"@id":"https:\/\/contabilidadecaxias.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#primaryimage"},"image":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#primaryimage"},"thumbnailUrl":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2022\/04\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png","datePublished":"2022-04-15T12:46:12+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#primaryimage","url":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2022\/04\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png","contentUrl":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2022\/04\/be67aa79-8dbe-4938-8256-fdf195247a9c-MaoX4n.png","width":601,"height":60},{"@type":"BreadcrumbList","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/15\/send-your-clients-a-birthday-email-thats-sure-to-get-engagement\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/contabilidadecaxias.com.br\/"},{"@type":"ListItem","position":2,"name":"Send Your Clients A Birthday Email That&#8217;s Sure to Get Engagement"}]},{"@type":"WebSite","@id":"https:\/\/contabilidadecaxias.com.br\/#website","url":"https:\/\/contabilidadecaxias.com.br\/","name":"Contabilidade Caxias","description":"Site especializado em Contabilidade para Caxias.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contabilidadecaxias.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=6219"}],"version-history":[{"count":0,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/posts\/6219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/media\/6220"}],"wp:attachment":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=6219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=6219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=6219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}