{"id":5818,"date":"2022-04-06T08:04:28","date_gmt":"2022-04-06T11:04:28","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/06\/how-to-use-your-crm-to-power-your-marketing\/"},"modified":"2022-04-06T08:04:28","modified_gmt":"2022-04-06T11:04:28","slug":"how-to-use-your-crm-to-power-your-marketing","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/06\/how-to-use-your-crm-to-power-your-marketing\/","title":{"rendered":"How to Use Your CRM to Power Your Marketing"},"content":{"rendered":"<p>It\u2019s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase.<\/p>\n<p>In reality, people take a lot of detours.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=eff04f57-0763-47d6-b38a-f7b9f2e1f0ea&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p>\n<p>If you want a complete picture of the <a href=\"https:\/\/blog.hubspot.com\/service\/customer-journey-map?_ga=2.28620729.489583887.1648577785-943492954.1648577785\">customer journey<\/a>, it&#8217;s essential to connect your marketing efforts with the tool at the center of it all: your company\u2019s trusty CRM.<\/p>\n<p>While you may be familiar with a CRM, you probably aren\u2019t using it to its full potential. Here, we&#8217;ll cover its role in marketing and how it powers great customer experiences.<\/p>\n<p>CRMs are traditionally considered a tool for sales teams to track leads, prospects, and customers. With them, reps can see every interaction a contact has had with a brand \u2014 everything from calls with a sales rep to website visits.<\/p>\n<p>But on the marketing side, marketers rarely use a CRM for anything other than creating email lists, if at all. This is a huge missed opportunity.<\/p>\n<p>Think of your CRM as a single source of truth \u2014 tracking every customer interaction and painting a clear picture of their journey. Here are the benefits of this:<\/p>\n<p> <strong>One central hub for data.<\/strong> Any business, regardless of size, needs a central location for storing data. This makes it possible to identify patterns and see what\u2019s working (and what\u2019s not).<br \/>\n <strong>More audience segmentation.<\/strong> You&#8217;d never send the same message to every customer \u2014 which is why <a href=\"https:\/\/blog.hubspot.com\/service\/customer-segmentation?_ga=2.28620729.489583887.1648577785-943492954.1648577785\">segmentation<\/a> is so crucial. A CRM can group your audience into segments \u2014 such as where they live or when they&#8217;re most active \u2014 so that you can talk to your audience in a more targeted way.<br \/>\n <strong>Optimized campaigns.<\/strong> A CRM tool can connect to your marketing channels, enabling you to see how your channels perform and how your audience is interacting with you. <\/p>\n<p>By putting it at the center of your marketing strategy, you can truly personalize your messaging, create more targeted and meaningful content, and expedite the sales process \u2014 helping your entire company grow.<\/p>\n<p>Let&#8217;s dive more into this below.<\/p>\n<h2>What is the Role of CRM in Marketing?<\/h2>\n<p>As I mentioned above, marketing is about more than single, solitary interactions \u2013 it\u2019s about building a complete customer experience.<\/p>\n<p>Here&#8217;s how CRM can power different areas of your marketing:<\/p>\n<h3>1. CRM for Email Marketing<\/h3>\n<p>With email and your CRM, you can segment your contacts into different lists based on any CRM data point like location, page interactions, and more. And it doesn\u2019t stop there.<\/p>\n<p>You can add an extra layer of personalization to your emails by sending different <a href=\"https:\/\/blog.hubspot.com\/marketing\/call-to-action-examples?_ga=2.28620729.489583887.1648577785-943492954.1648577785\">CTAs<\/a> to customers based on your CRM data. By sending relevant, personal emails, you can build trust and provide value to customers and prospects.<\/p>\n<p>A CRM can also help you and your team save time. By connecting email to your CRM, you can avoid exporting and importing lists of contacts into your email service provider (ESP). This keeps all of your contact information up to date while helping your team stay compliant with CAN-SPAM laws.<\/p>\n<h3>2. CRM for Social Media Marketing<\/h3>\n<p>You probably already know this, but it bears repeating: social media is a two-way street. Producing great content for social \u2014 like clever tweets, trendy Instagram photos, and engaging videos \u2014 is important, but it&#8217;s not enough.<\/p>\n<p>By pairing your CRM with social, you can see how customers engage with your platforms and the conversations they&#8217;re having \u2014 making you more prepared to interact with them.<\/p>\n<p>A social CRM can also give you an overview of topics, hashtags, and influencers within your audience segments. Then, you can leverage this data to provide timely, relevant content.<\/p>\n<h3>3. CRM for Digital Ads<\/h3>\n<p>While third-party data helps you reach a broad persona, the first-party data you get from your CRM lets you target a hyper-specific group of people. It allows you to create relevant ads for any audience, no matter what stage they\u2019re at in the buyer\u2019s journey.<\/p>\n<p>For example, you can create a custom audience of all the contacts in your CRM who viewed a certain product. Based on this audience, you can then create an extremely specific ad that provides information about that product to propel them along their buyer\u2019s journey.<\/p>\n<p>This makes a big impact on your customers. Think about how many ads they see in a day. How many of those do you think are actually relevant? By promoting highly targeted ads, your customers won&#8217;t be surprised or frustrated when they see one.<\/p>\n<h2>CRM Marketing Automation<\/h2>\n<p>CRM software is designed to help sales and customer service professionals \u2014 but it can also help you perform some marketing tasks.<\/p>\n<p>For instance, in a CRM you can set up <a href=\"https:\/\/blog.hubspot.com\/sales\/the-sales-email-sequence-that-balances-personalization-with-productivity?_ga=2.28620729.489583887.1648577785-943492954.1648577785\">email sequences<\/a> to engage with leads without manually re-creating content. It can also alleviate your workload by taking tedious tasks off your hands, like manual data entry or logging customer interactions on social media.<\/p>\n<p>However, while CRM software can perform some marketing automation tasks, your CRM alone may not be the right solution for all of your marketing. Check out <a href=\"https:\/\/blog.hubspot.com\/sales\/crm-automation?_ga=2.28620729.489583887.1648577785-943492954.1648577785\">this helpful article<\/a> that compares CRM versus marketing automation.<\/p>\n<h2>Final Thoughts<\/h2>\n<p>When marketers leverage their customers\u2019 data for good, they can craft remarkable customer experiences. By combining your efforts with a powerful CRM, you can connect the dots to improve the customer journey.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=75a48de1-642a-4558-b826-80a502c209ad&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. In reality, people take a lot of detours. If you want a complete picture of the customer journey, it&#8217;s essential to connect your marketing efforts with the tool at the center of [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":5819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-5818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use Your CRM to Power Your Marketing - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/04\/06\/how-to-use-your-crm-to-power-your-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Your CRM to Power Your Marketing - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"It\u2019s easy to picture the customer journey as a well-traveled, east-to-west road trip, following a single highway from awareness to consideration to purchase. 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