{"id":23255,"date":"2023-02-14T09:04:42","date_gmt":"2023-02-14T12:04:42","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/02\/14\/snapple-invites-customers-to-generate-real-facts-with-ai\/"},"modified":"2023-02-14T09:04:42","modified_gmt":"2023-02-14T12:04:42","slug":"snapple-invites-customers-to-generate-real-facts-with-ai","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/02\/14\/snapple-invites-customers-to-generate-real-facts-with-ai\/","title":{"rendered":"Snapple Invites Customers to Generate Real Facts with AI"},"content":{"rendered":"<p><em>Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. <\/em><\/p>\n<p>The facts on Snapple bottle caps are getting an AI-powered glow-up.<\/p>\n<p>In a <a href=\"https:\/\/www.prnewswire.com\/news-releases\/snapple-launches-faict-generator-powered-by-technology-from-chatgpt-creator-openai-301741374.html\">recent press release<\/a>\u00a0(partially written by AI) the beverage company debuted the <a href=\"https:\/\/www.snapplefaicts.com\/\">Snapple fAIct Generator<\/a>, an online tool that allows users to discover and share fun facts at the click of a button.<\/p>\n<div class=\"hs-embed-wrapper\">\n<div class=\"hs-embed-content-wrapper\">\n<div>\n    <a href=\"https:\/\/www.instagram.com\/reel\/CoaBPD4gdml\/?utm_source=ig_embed&amp;utm_campaign=loading\"> <\/p>\n<div>\n<div>\n       \u00a0\n      <\/div>\n<div>\n<div>\n        \u00a0\n       <\/div>\n<div>\n        \u00a0\n       <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n      \u00a0\n     <\/div>\n<div>\n      \u00a0\n     <\/div>\n<div>\n<div>\n       View this post on Instagram\n      <\/div>\n<\/p><\/div>\n<div>\n      \u00a0\n     <\/div>\n<div>\n<div>\n<div>\n        \u00a0\n       <\/div>\n<div>\n        \u00a0\n       <\/div>\n<div>\n        \u00a0\n       <\/div>\n<\/p><\/div>\n<div>\n<div>\n        \u00a0\n       <\/div>\n<div>\n        \u00a0\n       <\/div>\n<\/p><\/div>\n<div>\n<div>\n        \u00a0\n       <\/div>\n<div>\n        \u00a0\n       <\/div>\n<div>\n        \u00a0\n       <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div>\n<div>\n       \u00a0\n      <\/div>\n<div>\n       \u00a0\n      <\/div>\n<\/p><\/div>\n<p><\/a><\/p>\n<p><a href=\"https:\/\/www.instagram.com\/reel\/CoaBPD4gdml\/?utm_source=ig_embed&amp;utm_campaign=loading\">A post shared by Snapple (@snapple)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p>The rollout of the tool coincides with the 20th anniversary of <a href=\"https:\/\/www.snapple.com\/real-facts\">Snapple Real Facts\u00ae<\/a>, and now the brand is inviting customers to create their own facts by <a href=\"https:\/\/www.snapplefaicts.com\/\">visiting the website<\/a> or scanning the QR code on a bottle of Snapple. The AI-generated facts will be saved and fact-checked by Snapple, and some of them may be featured on bottle caps in 2024.<\/p>\n<p>Interactive marketing has been a part of Snapple\u2019s marketing strategy for decades. In the 90s the brand ran a string of successful commercials featuring Snapple employee Wendy Kaufman, who became known as the Snapple Lady, reading fan mail from customers.<\/p>\n<div class=\"hs-embed-wrapper\">\n<div class=\"hs-embed-content-wrapper\">\n<div><\/div>\n<\/p><\/div>\n<\/div>\n<p>Over the past 20 years, the Snapple team has shared 1,677 facts, though the accuracy of some of the facts has been <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2013\/10\/we-fact-checked-snapples-real-facts\/280512\/\">widely debated<\/a>. Snapple <a href=\"https:\/\/blog.hubspot.com\/marketing\/ryan-reynolds-chat-gpt\">joins Mint Mobile<\/a>\u00a0as an early adopter of openly using generative AI in its marketing.<\/p>\n<h2>Marketing Snippets<\/h2>\n<p><em>The latest marketing news and strategy insights.<\/em><\/p>\n<p><strong>TikTok<\/strong>\u00a0adds <a href=\"https:\/\/www.tubefilter.com\/2023\/02\/08\/tiktok-promote-marketing-advertising-goals-small-businesses-creators\/\">new features<\/a>\u00a0to its Promote service aimed at helping small businesses run campaigns smoothly.<\/p>\n<p><strong>Twitter <\/strong>has seen a decline in ad spend from over <a href=\"https:\/\/www.cnn.com\/2023\/02\/10\/tech\/twitter-top-advertiser-decline\">half of its advertisers<\/a>.<\/p>\n<p><strong>Battle of the AI tools:<\/strong>\u00a0<a href=\"https:\/\/blog.hubspot.com\/marketing\/chatgpt-bard-bing\">what marketers need to know<\/a> about ChatGPT, Google\u2019s Bard, and Microsofit\u2019s Bing Chatbot.<\/p>\n<p><strong>Snapchat ads:<\/strong>\u00a0the <a href=\"https:\/\/forbusiness.snapchat.com\/en-US\/blog\/3-best-ad-formats-getting-started-snapchat\">best ad formats<\/a>\u00a0for new advertisers.<\/p>\n<p><strong>Super Bowl ads:<\/strong>\u00a0a round-up of the 30 <a href=\"https:\/\/blog.hubspot.com\/marketing\/best-super-bowl-ads\">best ads of all time<\/a>.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=21ecd91a-e772-4550-ac36-8617d800295f&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. The facts on Snapple bottle caps are getting an AI-powered glow-up. In a recent press release\u00a0(partially written by AI) the beverage company debuted the Snapple fAIct Generator, an online tool that allows [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":23256,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snapple Invites Customers to Generate Real Facts with AI - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/02\/14\/snapple-invites-customers-to-generate-real-facts-with-ai\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snapple Invites Customers to Generate Real Facts with AI - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. The facts on Snapple bottle caps are getting an AI-powered glow-up. 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