{"id":23214,"date":"2023-02-09T09:02:36","date_gmt":"2023-02-09T12:02:36","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/02\/09\/inside-rihannas-super-bowl-halftime-show-marketing-engine\/"},"modified":"2023-02-09T09:02:36","modified_gmt":"2023-02-09T12:02:36","slug":"inside-rihannas-super-bowl-halftime-show-marketing-engine","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/02\/09\/inside-rihannas-super-bowl-halftime-show-marketing-engine\/","title":{"rendered":"Inside Rihanna’s Super Bowl Halftime Show Marketing Engine"},"content":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. <\/em><\/p>\n

Rihanna is no stranger to good marketing.<\/p>\n

In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses includes:<\/p>\n

Fenty Beauty: a cosmetic brand that quickly gained popularity for its shade range and inclusivity.
\n Fenty Skin: the skin and body care counterpart to Fenty Beauty.
\n Savage X Fenty: a lingerie subscription brand that now includes lounge and activewear. <\/p>\n

Rihanna\u2019s business ventures and music career were largely siloed \u2014 until now.<\/p>\n

Back in September, it was announced Rihanna would be headlining the Super Bowl LVII halftime show<\/a>, signaling her return to music after a six-year hiatus. As kickoff approaches, we\u2019re seeing Rihanna use her family of brands to promote the upcoming performance.<\/p>\n

The Fenty Marketing Engine<\/h3>\n

This week on the Fenty Beauty social media accounts, the brand shared an ASMR football-themed video to promote the upcoming halftime show. This came a few weeks after the brand offered a collection of football-themed products in its Showstopp\u2019r line<\/a>.<\/p>\n

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@fentybeauty<\/a> <\/p>\n

That\u00a0#FENTYGAMEFACE<\/a>\u00a0never fumbles! \ud83d\udcaf\ud83c\udfc8 Start the play with a layer of\u00a0#HYDRAVIZOR<\/a>\u00a0to tackle any SPF worries \ud83c\udf1e Then, touchdown on\u00a0#PROFILTRFOUNDATION<\/a>\u00a0for that fresh AF, soft matte flex \ud83d\udcaa\ud83c\udfff\ud83d\udcaa\ud83c\udffe\ud83d\udcaa\ud83c\udffd #GAMEDAY<\/a>\u00a0is just 6 days away, so re-up on the essentials now to prep for the big day at the \ud83d\udd17 in bio,\u00a0@sephora,\u00a0@sephoracanada, and #sephoraxkohls<\/a>\u00a0\ud83c\udfc6<\/p>\n

\u266c original sound – Fenty Beauty<\/a> <\/p><\/div>\n<\/div>\n

In January, Savage X Fenty launched a Game Day collection<\/a>\u00a0of halftime show-inspired pieces and hosted pop-ups to sell the merch in Los Angeles and Phoenix.<\/p>\n

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A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

Over the past few years, Rihanna\u2019s brands have caused major shifts in their respective industries.<\/p>\n

The wide range of shades offered by Fenty Beauty made other makeup brands increase their shade ranges to remain competitive, and ushered in a new generation of celebrity beauty product lines.<\/p>\n

The annual Savage X Fenty fashion show is known for featuring models of all body types and backgrounds, which is a far cry from Victoria\u2019s Secret fashion shows of the 90s and 2000s and may have inspired the latter company\u2019s rebrand<\/a>\u00a0to focus on inclusion.<\/p>\n

The Fenty marketing engine is effective. With an entire Fenty ecosystem of businesses ready to offer marketing support, the next phase of Rihanna\u2019s music career could signal a shift in how recording artists promote their music.<\/p>\n

Marketing Snippets<\/h2>\n

The latest marketing news and strategy insights.<\/em><\/p>\n

Google<\/a>\u00a0and Microsoft<\/a> announced plans to add AI functionality to their search engines.<\/p>\n

Twitter<\/strong>\u00a0announces plans to offer advertising revenue sharing<\/a>\u00a0to Twitter Blue subscribers.<\/p>\n

Social platforms to watch:<\/strong>\u00a0what the data tells us<\/a>\u00a0about which platforms to invest in.<\/p>\n

YouTube\u2019s<\/strong>\u00a0ad revenue sees an 8% year-over-year drop<\/a>.<\/p>\n

Video marketing:<\/strong>\u00a0the latest data to help you get the most out of your video marketing efforts<\/a>\u00a0in 2023.<\/p>\n

Content creation tools:<\/strong>\u00a0a list of must-have tools<\/a> for creating content in 2023.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. Rihanna is no stranger to good marketing. In the late 2010s, she made the transition from recording artist to billionaire mogul with the growth of her Fenty-label brands. Her portfolio of businesses […]<\/p>\n","protected":false},"author":0,"featured_media":23215,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nInside Rihanna's Super Bowl Halftime Show Marketing Engine - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/02\/09\/inside-rihannas-super-bowl-halftime-show-marketing-engine\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Rihanna's Super Bowl Halftime Show Marketing Engine - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Welcome to HubSpot Marketing News! 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