{"id":23078,"date":"2023-01-27T16:03:15","date_gmt":"2023-01-27T19:03:15","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/"},"modified":"2023-01-27T16:03:15","modified_gmt":"2023-01-27T19:03:15","slug":"the-role-of-social-media-in-super-bowl-lvii-advertising","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/","title":{"rendered":"The Role of Social Media in Super Bowl LVII Advertising"},"content":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.<\/em><\/p>\n

The Super Bowl isn\u2019t just the biggest event of football season \u2014 it\u2019s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies.<\/p>\n

Last year State Farm went all-in on social media advertising, opting to run a TikTok campaign instead of making a Super Bowl commercial. The brand posted a video from the @jakefromstatefarm<\/a>\u00a0account encouraging TikTok users to duet the video showing off their dance skills for a chance to star in a State Farm video.<\/p>\n

\n
\n

@jakefromstatefarm<\/a> Follow me,
\n #duet<\/a> this and use
\n #TeamStateFarm<\/a> &
\n #contest<\/a>
\n \u266c original sound – Jake from State Farm<\/a> <\/p><\/div>\n<\/div>\n

Ahead of Super Bowl LVII on February 12, we\u2019ve seen brands roll out early ads and teasers on social media to build anticipation and engagement. Here are a few we\u2019ve seen so far:<\/p>\n

The Love Triangle by Doritos<\/h3>\n
\n
\n
<\/div>\n<\/p><\/div>\n<\/div>\n

On January 12, Doritos released a video called \u201cThe Love Triangle\u201d starring Jack Harlow. The clip follows the teaser image<\/a>\u00a0the brand shared on social media just three days before.<\/p>\n

Doritos also took a page out of State Farm\u2019s playbook with the #DoritosTriangleTryout<\/a> TikTok challenge, inviting fans to share dance videos for a chance to star in the company\u2019s final Super Bowl ad.<\/p>\n

\n
\n

Ever dream of appearing in a Super Bowl commercial? \ud83d\udc40 Tryout with this triangle-inspired dance on TikTok using #DoritosTriangleTryout<\/a> and #Entry<\/a> and you could have the chance to make an appearance in our ad this year \ud83d\udd3a https:\/\/t.co\/iOmuGB2ozM<\/a> pic.twitter.com\/L5Q1b4vvBJ<\/a><\/p>\n

\u2014 Doritos (@Doritos)
\n January 9, 2023<\/a><\/p><\/div>\n<\/div>\n

#StuckInPringles<\/h3>\n

Pringles shared a teaser on the brand\u2019s Instagram account featuring a mystery star holding the product with a caption alluding to the Super Bowl.<\/p>\n

\n
\n
\n <\/p>\n
\n
\n \u00a0\n <\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n
\n
\n View this post on Instagram\n <\/div>\n<\/p><\/div>\n
\n \u00a0\n <\/div>\n
\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n

<\/a><\/p>\n

A post shared by Pringles (@pringles)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

PopCorners Breaking Soon<\/h3>\n

PopCorners shared a Breaking Bad-themed teaser, enlisting actor Bryan Cranston.<\/p>\n

\n
\n
\n <\/p>\n
\n
\n \u00a0\n <\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n
\n
\n View this post on Instagram\n <\/div>\n<\/p><\/div>\n
\n \u00a0\n <\/div>\n
\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n \u00a0\n <\/div>\n
\n \u00a0\n <\/div>\n<\/p><\/div>\n

<\/a><\/p>\n

A post shared by Bryan Cranston (@bryancranston)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

As we get closer to the big game, we look forward to seeing the creative brands roll out on social to get us all talking.<\/p>\n

Marketing Snippets<\/h2>\n

Image Source<\/a><\/span><\/p>\n

The latest marketing news and strategy insights.<\/em><\/p>\n

TikTok<\/strong>\u00a0began testing a new \u201cpodcasts\u201d feature<\/a>.<\/p>\n

Robinhood<\/strong>\u00a0is launching a media brand<\/a>\u00a0to share finance, retail, and investing-related content.<\/p>\n

Social media marketing<\/strong>\u00a0success can be hard to quantify. Here\u2019s how to measure<\/a>\u00a0the ROI of your social campaigns.<\/p>\n

ChatGPT:<\/strong>\u00a0nearly 30% of professionals<\/a>\u00a0say they\u2019ve tried it at work.<\/p>\n

Twitter\u2019s<\/strong>\u00a0volatile year may be impacting brands\u2019 willingness to invest<\/a>\u00a0in Super Bowl advertising on the platform.<\/p>\n

Amazon<\/strong>\u00a0is incentivizing creators<\/a>\u00a0to use its Inspire platform to compete with TikTok.<\/p>\n

Ahead of the curve:<\/strong>\u00a0check out how five companies<\/a>\u00a0are standing out from the competition.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. The Super Bowl isn\u2019t just the biggest event of football season \u2014 it\u2019s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, […]<\/p>\n","protected":false},"author":0,"featured_media":23079,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nThe Role of Social Media in Super Bowl LVII Advertising - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Role of Social Media in Super Bowl LVII Advertising - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. The Super Bowl isn\u2019t just the biggest event of football season \u2014 it\u2019s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Contabilidade Caxias\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-27T19:03:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"The Role of Social Media in Super Bowl LVII Advertising\",\"datePublished\":\"2023-01-27T19:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/\"},\"wordCount\":500,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/TikTok-Instagram-6Pzo6S.jpeg\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/\",\"url\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/\",\"name\":\"The Role of Social Media in Super Bowl LVII Advertising - Contabilidade Caxias\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/TikTok-Instagram-6Pzo6S.jpeg\",\"datePublished\":\"2023-01-27T19:03:15+00:00\",\"author\":{\"@id\":\"\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#primaryimage\",\"url\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/TikTok-Instagram-6Pzo6S.jpeg\",\"contentUrl\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/TikTok-Instagram-6Pzo6S.jpeg\",\"width\":981,\"height\":565},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/index.php\\\/2023\\\/01\\\/27\\\/the-role-of-social-media-in-super-bowl-lvii-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Role of Social Media in Super Bowl LVII Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/#website\",\"url\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/\",\"name\":\"Contabilidade Caxias\",\"description\":\"Site especializado em Contabilidade para Caxias.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/contabilidadecaxias.com.br\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Role of Social Media in Super Bowl LVII Advertising - Contabilidade Caxias","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/","og_locale":"pt_BR","og_type":"article","og_title":"The Role of Social Media in Super Bowl LVII Advertising - Contabilidade Caxias","og_description":"Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. The Super Bowl isn\u2019t just the biggest event of football season \u2014 it\u2019s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, […]","og_url":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/","og_site_name":"Contabilidade Caxias","article_published_time":"2023-01-27T19:03:15+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. tempo de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#article","isPartOf":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/"},"author":{"name":"","@id":""},"headline":"The Role of Social Media in Super Bowl LVII Advertising","datePublished":"2023-01-27T19:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/"},"wordCount":500,"commentCount":0,"image":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2023\/01\/TikTok-Instagram-6Pzo6S.jpeg","articleSection":["Marketing"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/","url":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/","name":"The Role of Social Media in Super Bowl LVII Advertising - Contabilidade Caxias","isPartOf":{"@id":"https:\/\/contabilidadecaxias.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#primaryimage"},"image":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#primaryimage"},"thumbnailUrl":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2023\/01\/TikTok-Instagram-6Pzo6S.jpeg","datePublished":"2023-01-27T19:03:15+00:00","author":{"@id":""},"breadcrumb":{"@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#primaryimage","url":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2023\/01\/TikTok-Instagram-6Pzo6S.jpeg","contentUrl":"https:\/\/contabilidadecaxias.com.br\/wp-content\/uploads\/2023\/01\/TikTok-Instagram-6Pzo6S.jpeg","width":981,"height":565},{"@type":"BreadcrumbList","@id":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/the-role-of-social-media-in-super-bowl-lvii-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/contabilidadecaxias.com.br\/"},{"@type":"ListItem","position":2,"name":"The Role of Social Media in Super Bowl LVII Advertising"}]},{"@type":"WebSite","@id":"https:\/\/contabilidadecaxias.com.br\/#website","url":"https:\/\/contabilidadecaxias.com.br\/","name":"Contabilidade Caxias","description":"Site especializado em Contabilidade para Caxias.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/contabilidadecaxias.com.br\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"}]}},"_links":{"self":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/posts\/23078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=23078"}],"version-history":[{"count":0,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/posts\/23078\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/media\/23079"}],"wp:attachment":[{"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=23078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=23078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/contabilidadecaxias.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=23078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}