{"id":23068,"date":"2023-01-27T16:03:10","date_gmt":"2023-01-27T19:03:10","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/are-influencer-brand-trips-still-relevant-insights-from-tartes-trip-to-dubai\/"},"modified":"2023-01-27T16:03:10","modified_gmt":"2023-01-27T19:03:10","slug":"are-influencer-brand-trips-still-relevant-insights-from-tartes-trip-to-dubai","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/27\/are-influencer-brand-trips-still-relevant-insights-from-tartes-trip-to-dubai\/","title":{"rendered":"Are Influencer Brand Trips Still Relevant? Insights from Tarte’s Trip to Dubai"},"content":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.<\/em><\/p>\n

Last week, cosmetics brand Tarte had my TikTok For You page in shambles.<\/p>\n

The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in Dubai. The three-day trip was to promote the upcoming launch of Tarte\u2019s new foundation<\/a>.<\/p>\n

Participants and a plus-one were treated to a luxury experience complete with business class flights on Emirates and private villas at the Ritz-Carlton Ras Al Khaimah, Al Hamra Beach.<\/p>\n

\n
\n

@jackmacbarstool<\/a> This is elite
\n #journalisming<\/a>
\n \u266c original sound – Jack Mac<\/a> <\/p><\/div>\n<\/div>\n

From the moment participating creators started documenting their travels, the trip was met with mixed reactions from social media users and marketers. Some users felt the luxurious trip was out of touch during a time of economic insecurity.<\/p>\n

Other social media users felt the trip was a standard tactic often used by brands who prioritize working with influencers and praised Tarte\u2019s efforts.<\/p>\n

\n
\n

@sarajmccord<\/a> <\/p>\n

#alixearle<\/a> #tarte<\/a> trip: What you didnt know about the Dubai influencer trip with Alix Earle by Tarte Cosmetics \u2014 lets break it down from a business perspective <\/p>\n

\u266c Mastermind – Taylor Swift<\/a> <\/p><\/div>\n<\/div>\n

In addition to the trip being considered insensitive by some users, others pointed out the lack of diversity and inclusion both on the trip and from Tarte\u2019s product line.<\/p>\n

TikTok users pointed out the lack of racial diversity of creators invited on the trip and found that scenario reminiscent of criticisms the brand has received regarding its lack of shades for darker skin tones<\/a>\u00a0in the past.<\/p>\n

Was Tarte’s trip to Dubai an effective marketing strategy?<\/h3>\n

One video that caught my attention was a \u201cget ready with me\u201d post featuring a handful of creators who were on the trip.<\/p>\n

As I watched the creators do their makeup and chat about the products they liked it struck me that they weren\u2019t mentioning Tarte products. In fact, many of them were raving about the products they loved from other brands. Does that make the trip a bust for Tarte? Not necessarily.<\/p>\n

\n
\n

@monetmcmichael<\/a> <\/p>\n

welcome to the girls room \ud83c\udf80\ud83d\udc95\ud83c\udf38\ud83d\udc5b get ready with us in dubai @alixearle @itsaishamian @azramian #trippinwithtarte<\/a> <\/p>\n

\u266c original sound – monet mcmichael \ud83e\udd0d<\/a> <\/p><\/div>\n<\/div>\n

Though the creators talked about other beauty products while on a trip hosted by the brand, Tarte has been a trending topic since the trip began on January 18 and the hashtag #TrippinwithTarte<\/a>\u00a0has over 130 million views.<\/p>\n

The organic reach, including posts from those who felt the trip was in poor taste, can\u2019t be denied and has likely exceeded the exposure a brand could get from running a 30-second Super Bowl ad (and likely costs far less).<\/p>\n

It\u2019s also worth noting that selling foundation likely wasn\u2019t Tarte\u2019s only goal here \u2014 relationship-building is another big objective.<\/p>\n

The Importance of Relationship-Building in Influencer Marketing<\/h3>\n

While lavish trips such as Tarte\u2019s aren\u2019t attainable for the everyday person, this scenario highlights the importance of relationship-building in the influencer marketing space.<\/p>\n

Brands have to cultivate beneficial relationships with creators, and a great way to do this is by offering memorable experiences. \u00a0Additionally, creators have to establish trust to build a relationship with their audiences which can be done by bringing them along on said experiences.<\/p>\n

Ultimately these trips are an opportunity for brands to build relationships with creators \u2014 getting the For You Page talking is a big bonus.<\/p>\n

Marketing Snippets<\/h2>\n

The latest marketing news and strategy insights.<\/em><\/p>\n

Spotify<\/strong>\u00a0announces layoffs for 6% of its workforce<\/a>. The company\u2019s chief content and advertising officer is among those impacted.<\/p>\n

YouTube<\/strong>\u00a0is testing a new channel streaming hub<\/a>\u00a0reminiscent of cable.<\/p>\n

The Overheard<\/strong>\u00a0brand made popular on Instagram has been acquired by Doing Things Media<\/a>.<\/p>\n

TikTok<\/strong>\u00a0admits to pushing certain videos<\/a>\u00a0to have higher view counts.<\/p>\n

Instagram<\/strong>\u00a0is looking to create more balance in the feed by improving visibility of non-video posts<\/a>.<\/p>\n

Marketing budget<\/strong>: here are 24 ways<\/a> to optimize your marketing spend next quarter.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with Sephora Middle East to host a group of popular creators from around the globe in […]<\/p>\n","protected":false},"author":0,"featured_media":23069,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-23068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nAre Influencer Brand Trips Still Relevant? 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