With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter?<\/p>\n
<\/a><\/p>\n Read on to get the answers to key questions about how often to post on social media for business, or jump to the topic or network you\u2019re curious about:<\/p>\n Should I publish more or less often on social media?<\/a> <\/a> <\/p>\n How frequently you post on social media will depend on a number of factors, namely, how the platform works and the ecosystem on each platform you choose.<\/p>\n With chronological-based social media platforms, such as Twitter, a high frequency is better. The more you post, the more visibility you get. However, for algorithm-based social media platforms, quality content beats frequency, as too many posts can cannibalize performance.<\/p>\n This rule of thumb corresponds with how businesses have adapted their social media publishing schedules to meet audience demands.<\/p>\n According to HubSpot’s 2022 <\/a>State of Marketing Report<\/a>, marketers vary their posting frequency based on the platform.<\/p>\n<\/p>\n Image Source<\/a><\/em><\/p>\n In this post, we\u2019ll dive deep into different social media platforms. We\u2019ll then share the optimum number of times to post each week<\/p>\n <\/a> <\/p>\n Time generally doesn\u2019t matter. That\u2019s right, read that again.<\/p>\n There\u2019s some uptick in the number of clicks at the very end and very beginning of the day. However, we also see a smaller volume of tweets during that time, so it\u2019s not a statistical trend.<\/p>\n Your focus on Twitter should be on content, not on the time of day. Post on Twitter whenever is convenient for you.<\/span><\/p>\n For most tweets, there\u2019s no difference in the day of the week that you post.<\/p>\n For more viral tweets \u2014 the ones in the 95th percentile \u2014 there could be some benefit to posting on Sunday, Monday, or Tuesday, but just like the time of day, it\u2019s not terribly significant.<\/p>\n<\/p>\n Twitter is still mostly<\/em> a chronological social network. Therefore, the more marketers post, the more visibility and total clicks their posts get.<\/p>\n On Twitter, publishing more is better.<\/p>\n For marketers with at least 100 followers on Twitter, each message should earn marketers a median of 2.5-3 clicks.<\/p>\n Keep in mind that this shouldn\u2019t mean that you publish terrible posts. That won\u2019t do your brand or account any favors. However, as a temporal platform, it\u2019s not as critical to have perfectly polished prose as it is on other social apps.<\/p>\n <\/a> <\/p>\n While the median click count has little variation, the 95th percentile of posts shows a drop-off for content published later in the evening after 5 p.m. or so.<\/p>\n You should be scheduling LinkedIn posts during business hours (after all, it is a business networking site), but the focus should be on content, not the time of day.<\/p>\n<\/p>\n Posts published Mondays, Saturdays, and Sundays don\u2019t perform as well as posts published Tuesdays, Wednesdays, Thursdays, and Fridays.<\/p>\n Tuesdays and Wednesdays are especially good times to publish on LinkedIn. They have a generally higher median as well as 95% percentile clicks.<\/p>\n<\/p>\n Once you publish more than five times per week (for most companies, this means once per workday), the return on investment drops substantially.<\/p>\n What is likely happening is that LinkedIn doesn\u2019t want users\u2019 feeds to be overwhelmed by posts by the same company, so the second post in a day that a marketer publishes can have a detrimental result on the performance of the first.<\/p>\n For pages with at least 100 followers, the first two posts on LinkedIn per week will typically bring in two clicks each. However, the 10th post in a week for those channels only adds about 0.5 clicks.<\/p>\n The marginal effectiveness of creating content for LinkedIn maxes out at two posts per week.<\/p>\n So, we suggest sharing between two and five posts per week on LinkedIn to get the maximum value from the network for the time spent creating the content.<\/p>\n <\/a> <\/p>\n Most posts on Facebook don\u2019t do very well. But at the high end (95th percentile), there\u2019s huge variability at the beginning and end of the day.<\/p>\n Keep in mind since there are fewer posts at the beginning and end of the day, these aren\u2019t statistical trends that marketers can count on. Instead, we\u2019d suggest focusing on the content, not the time of day when publishing.<\/p>\n There is no median on Facebook \u2014 and no, that\u2019s not a typo. The number of median clicks for all accounts is actually 0. That\u2019s because only really good content on Facebook gets surfaced highly.<\/p>\n The conclusion here is that there\u2019s no ideal day to post on Facebook. The data does show that it\u2019s slightly better to post on Sundays.<\/p>\n There\u2019s also a natural dip in post frequency and engagement on Friday and Saturday.<\/p>\n Similar to LinkedIn, if you\u2019re publishing more than five times per week (for most companies, that\u2019s once per workday), the return on investment drops substantially.<\/p>\n For pages with at least 100 followers, the first two posts on Facebook earn a median of a single click on them. After the 10th post, each additional post nets just half a click, and then continues to fall.<\/p>\n Therefore, we suggest publishing between two and five times per week on Facebook.<\/p>\n Facebook prioritizes \u201cfresh\u201d content and doesn\u2019t want to overwhelm users with just one company in their feed. When companies publish more than once per day, their first post can be cannibalized by the second.<\/p>\n Publishing more than once per day won\u2019t just earn you diminishing ROI \u2014 Facebook could even punish your page with the algorithm<\/a> if you don\u2019t get a lot of engagement with your posts.<\/p>\n That said, if your posts are consistently getting many likes or comments \u2014 at least more than five on each one \u2014 then it makes sense to post more. The key to this platform is engagement.<\/p>\n So as long as your audience likes what you\u2019re writing, Facebook will continue to reward you and show it in the News Feed.<\/p>\n There are three big reasons to keep publishing on Facebook:<\/p>\n Many people go to Facebook simply to research companies and look for thought leadership. If your Facebook page is incomplete and inactive, they may go with a competitor who is more prominent on the platform.<\/p>\n The number of outliers that we see at every level is substantial \u2014 which means that when you go viral on Facebook, the upside is very, very<\/em> high.<\/p>\n The maximum number of clicks that a single Facebook Page received during this time frame was 8K \u2014 and the Page published just five times that week.<\/p>\n This is especially true if you are doing any retargeting. And once you\u2019ve published on Facebook, it’s the easiest platform from which to boost posts and get more distribution (and followers).<\/p>\n <\/a> <\/p>\n When there\u2019s a break in the day, you may find yourself reaching for your phone to scroll on Instagram. You\u2019re not alone. Some of the best times to post on the platform are during commute, lunch, and after the workday has concluded.<\/p>\n CoSchedule researched <\/a>30,000 social media accounts<\/a> to find the best time to post on Instagram. They found that the best times to publish are right around the start of the work day (9 a.m.), lunchtime, and after work (around 7 p.m.). <\/strong><\/p>\n Avoid posting in the middle of the night between 1 a.m. and 4 a.m., as data shows that these times can be less effective.<\/p>\n Similar to other networks, it seems that Instagram use peaks as the week goes on<\/a>. Posts published Tuesdays, Wednesdays, and Fridays tend to do better than those published Saturday through Monday.<\/p>\n If your business relies on weekend traffic, you\u2019ll want to continue to post Saturday and Sunday. Restaurants, boutiques, and other shops may fall into this category. If your business offers weekend specials, these posts can prove beneficial.<\/p>\n On Instagram, less is more. Too many posts from one will compete against each other and gain less traffic.<\/p>\n Adam Mosseri, head of Instagram, offered more insight during Instagram\u2019s 2021 Creator Weekend. He suggests sharing a couple of in-feed posts per week<\/a> and a couple of stories per day.<\/p>\n Hootsuite suggests posting on Instagram three to seven times per week. And remember: Don\u2019t post more than once per day.<\/p>\n <\/a> <\/p>\n While Pinterest sits comfortably at the 15th-largest social media network, Hootsuite reports that the platform still boasts over 400 million users daily<\/a>. These users browse the app at different times based on the type of content they\u2019re searching for.<\/p>\n Different industries and types of content show variation. For instance, if you are a health and beauty brand, morning and evening posts have a higher likelihood of gaining traction, according to CoSchedule<\/a>.<\/p>\n Likewise, food and beverage companies can gain extra reach by posting around dinner time (5 p.m.) as that\u2019s the time that most people open the app to find a recipe.<\/p>\n However, for most companies, when you post doesn\u2019t matter so long as you avoid posting in the middle of the night.<\/p>\n The type of content you gather on Pinterest will affect which days you\u2019ll receive the most engagement.<\/p>\n However, research from CoSchedule<\/a> found that Friday, Tuesday, and Thursday were the best day to post. The weekends and Mondays offered the least amount of traction.<\/p>\n
\n When\u2019s the best time to post on Twitter?<\/a>
\n When\u2019s the best time to post on Facebook?<\/a>
\n When\u2019s the best time to post on LinkedIn?<\/a>
\n When\u2019s the best time to post on Instagram?<\/a>
\n When\u2019s the best time to post on Pinterest?<\/a> <\/p>\nShould I publish more or less often on social media?<\/h2>\n
When\u2019s the best time to post on Twitter?<\/h2>\n
Which is the best day to post on Twitter?<\/h3>\n
What\u2019s the optimal publishing frequency on Twitter?<\/h3>\n
When\u2019s the best time to post on LinkedIn?<\/h2>\n
Which is the best day to post on LinkedIn?<\/h3>\n
What is the optimal publishing frequency on LinkedIn?<\/h3>\n
When is the best time to post on Facebook?<\/h2>\n
Which is the best day to post on Facebook?<\/h3>\n
What is the optimal publishing frequency on Facebook?<\/h3>\n
Why publish on Facebook at all?<\/strong><\/h3>\n
1. Publishing on Facebook shows leads and potential customers that you\u2019re actively in business.<\/h4>\n
2. It’s easier to go viral on Facebook.<\/h4>\n
3. Facebook Ads offer some of the highest ROI of social ads you can buy.<\/h4>\n
When\u2019s the best time to post on Instagram?<\/h2>\n
Which is the best day to post on Instagram?<\/h3>\n
What is the optimal publishing frequency on Instagram?<\/strong><\/h4>\n
When\u2019s the best time to post on Pinterest?<\/h2>\n
Which is the best day to post on Pinterest?<\/h3>\n
What is the optimal publishing frequency on Pinterest?<\/h3>\n