{"id":22969,"date":"2023-01-16T09:03:22","date_gmt":"2023-01-16T12:03:22","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/16\/31-influencer-marketing-stats-to-know-in-2023\/"},"modified":"2023-01-16T09:03:22","modified_gmt":"2023-01-16T12:03:22","slug":"31-influencer-marketing-stats-to-know-in-2023","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/16\/31-influencer-marketing-stats-to-know-in-2023\/","title":{"rendered":"31 Influencer Marketing Stats to Know in 2023"},"content":{"rendered":"

Influencer marketing harnesses the power of word-of-mouth<\/a> \u2014 and scales it via social media. As a result, it’s become a leading marketing strategy in 2023.<\/p>\n

Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.<\/p>\n

Let’s dive in.<\/p>\n

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Table of Contents<\/h4>\n

The Influencer Marketing Landscape<\/a><\/p>\n

Influencer Marketing Effectiveness<\/a><\/p>\n

Micro Influencer Stats<\/a><\/p>\n

Influencer Marketing on Instagram<\/a><\/p>\n

Influencer Marketing on TikTok<\/a><\/p>\n

Influencer Marketing on YouTube<\/a><\/p>\n

Influencer Marketing on Facebook<\/a><\/p>\n

Influencer Marketing Budgets<\/a><\/p>\n

What is influencer marketing?<\/h2>\n

With influencer marketing<\/a>, brands employ online influencers to promote their products or services. This makes influencers the middleman between brands and their audience.<\/p>\n

While a recommendation from a friend or family member is valuable, it’s only a one-to-one interaction. But with influencers<\/a>, this interaction could happen with hundreds, thousands, or even millions of people.<\/p>\n

Plus, influencers work hard to gain their audience’s trust, making their recommendations more persuasive than other forms of advertising.<\/p>\n

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For all the reasons above, influencer marketing has become one of the fastest-growing marketing strategies today. So, if you’re looking to tap into new audiences online, working with influencers can be a powerful way to do just that.<\/p>\n

Types of Influencers<\/h2>\n

Influencers fall into different tiers of “celebrity,” typically based on their audience size. The three most common types are macro, micro, and nano. Let’s take a closer look at each.<\/p>\n

Macro influencers<\/h3>\n

Macro influencers are a step down from traditional celebrities and mega-influencers. They have a prominent online presence, commanding anywhere from 100,000 to 1 million followers. In addition, they have a broader audience than micro and nano influencers because they cover a range of topics (instead of niching down).<\/p>\n

Micro influencers<\/h3>\n

More than half of marketers who invest in influencer marketing work with micro-influencers<\/a>. A micro influencer has between 1,000 to 100,000 followers. Their content typically revolves around a specific topic, passion, or niche, making them respected experts in their field.<\/p>\n

Nano influencers<\/h3>\n

Nano influencers have the smallest audience of the three, but typically spark the most engagement. These influencers have less than 1,000 followers and operate within a super niche community. They’ve built an active and loyal community who are susceptible to recommendations.<\/p>\n

<\/a> <\/p>\n

Typically, nano influencers work with brands for little to no pay, instead receiving free products in exchange for a review or endorsement on social media.<\/p>\n

31 Influencer Marketing Stats to Know in 2023<\/h2>\n

The Influencer Marketing Landscape<\/h3>\n

1. In 2022, the influencer market in the U.S. was valued at a record 16.4 billion<\/a>.<\/p>\n

2. 1 in 4 marketers<\/a> currently leverage influencer marketing.<\/p>\n

3. 72% of Gen Z and Millennials<\/a> follow influencers on social media.<\/p>\n

4. 89% of marketers<\/a> who currently engage with influencer marketing will increase or maintain their investment in 2023.<\/p>\n<\/p>\n

<\/a> <\/p>\n

5. 17% of marketers<\/a> plan to invest in influencer marketing for the first time in 2023.<\/p>\n

6. 38% of marketers<\/a> say generating sales was their top goal for influencer marketing in 2022.<\/p>\n

Influencer Marketing Effectiveness<\/h3>\n

7. 50% of Millennials<\/a> trust product recommendations from influencers. This drops to 38% for product recommendations from celebrities.<\/p>\n<\/p>\n

<\/a> <\/p>\n

8. 92% of marketers<\/a> believe that influencer marketing is an effective form of marketing.<\/p>\n

9. 33% of Gen Z-ers<\/a> have bought a product based on an influencer’s recommendation in the past three months.<\/p>\n

Micro Influencer Stats<\/h3>\n

10. Micro-influencers generate up to 60% more<\/a> engagement than macro influencers.<\/p>\n

<\/a> <\/p>\n

11. 44% of marketers<\/a> say that the biggest benefit of working with micro-influencers is that it is less expensive.<\/p>\n

12. 56% of marketers<\/a> who invest in influencer marketing work with micro-influencers.<\/p>\n<\/p>\n

Influencer Marketing on Instagram<\/h3>\n

13. Instagram was the most-used<\/a> influencer marketing platform in the United States in 2022.<\/p>\n

14. 72% of marketers<\/a> used Instagram for influencer campaigns in 2022. This number is predicted to grow by 4.1% in 2023.<\/p>\n

15. There were 3.8 million posts<\/a> tagged with #ad on Instagram in 2021.<\/p>\n

<\/a> <\/p>\n

16. Lifestyle and beauty were the most popular <\/a>categories among global Instagram influencers in 2021.<\/p>\n

17. In 2021, 86% of marketers<\/a> from the United States enabled shoppability functions in their influencer marketing campaigns on Instagram.<\/p>\n

Influencer Marketing on TikTok<\/h3>\n

<\/a> <\/p>\n

18. 45% of marketers<\/a> used TikTok for influencer marketing campaigns in 2022. This number is predicted to grow by 4% in 2023.<\/p>\n

19. A TikTok from a macro-influencer (someone with 100,000 to 1 million followers) receives 38,517 views on average<\/a>.<\/p>\n

Influencer Marketing on YouTube<\/h3>\n

20. 28% of consumers<\/a>\u00a0from the United States report following at least one virtual influencer on YouTube.<\/p>\n

21. Dance, music, and gaming were the most popular categories<\/a> for YouTube influencers in 2021.<\/p>\n

<\/a> <\/p>\n

22. YouTube micro influencers (those with 100,000 to 1 million followers) have the highest engagement rates<\/a> on the platform.<\/p>\n

23. In 2021, YouTube was the most popular platform<\/a> to watch gaming influencers for users in the United States and Great Britain.<\/p>\n

Influencer Marketing on Facebook<\/h3>\n

<\/a> <\/p>\n

24. 52% of marketers<\/a> used Facebook for influencer marketing campaigns in 2022.<\/p>\n

25. Influencer videos accounted for 60% of video views<\/a> on Facebook in the United States in 2022.<\/p>\n

Influencer Marketing Budgets<\/h3>\n

26. In 2022, 39% of marketers<\/a> invested 10 to 20 percent of their marketing budget into influencer marketing.<\/p>\n

27. On average, businesses generate $6.50 in revenue<\/a> for every $1 invested in influencer marketing.<\/p>\n

28. In 2022, influencer marketing spend jumped from 3.69 billion to 4.14 billion<\/a> in the U.S.<\/p>\n

29. The average price per post from a TikTok mega-influencer (someone with 1+ million followers worldwide) was $1,034 dollars<\/a> in 2021.<\/p>\n

30. The average price per post from an Instagram mega-influencer (someone with 1+ million followers worldwide) was $1,200 minimum<\/a> in 2021.<\/p>\n

31. The average price per sponsored video from a YouTube mega-influencer (someone with 1+ million followers worldwide) was $2,500 minimum<\/a> in 2021.<\/p>\n

Over To You<\/h2>\n

We hope this round up gives you a better picture of the influencer marketing landscape in 2023, as well as a glimpse into the platforms that can take your influencer campaigns to the next level.<\/span><\/p>\n

<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Influencer marketing harnesses the power of word-of-mouth \u2014 and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. Let’s […]<\/p>\n","protected":false},"author":0,"featured_media":22970,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-22969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\n31 Influencer Marketing Stats to Know in 2023 - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/16\/31-influencer-marketing-stats-to-know-in-2023\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"31 Influencer Marketing Stats to Know in 2023 - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Influencer marketing harnesses the power of word-of-mouth \u2014 and scales it via social media. 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