{"id":22910,"date":"2023-01-10T10:02:31","date_gmt":"2023-01-10T13:02:31","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/10\/titos-vodka-enlists-martha-stewart-for-diy-january\/"},"modified":"2023-01-10T10:02:31","modified_gmt":"2023-01-10T13:02:31","slug":"titos-vodka-enlists-martha-stewart-for-diy-january","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/10\/titos-vodka-enlists-martha-stewart-for-diy-january\/","title":{"rendered":"Tito’s Vodka Enlists Martha Stewart for DIY January"},"content":{"rendered":"

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.\u00a0<\/em><\/p>\n

Participating in Dry January<\/span><\/a>? Martha Stewart has a few suggestions for how to use your Tito\u2019s Vodka if you aren\u2019t drinking it.<\/p>\n

The vodka company and lifestyle maven partnered to create \u201cDIY January,\u201d a campaign showing the various ways the Tito’s DIY January kit<\/a> can be used around the house, served with a splash of humor.<\/p>\n

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Though the ad spot is clearly a joke it underscores an emerging trend in mindful alcohol consumption.<\/p>\n

Drizly reported a noticeable increase in non-alcoholic beverage sales in January 2022 \u2014 a 48% jump<\/span><\/a> from the prior year\u2019s non-alcoholic beverage sales. In the same report, Drizly also noted products that were perceived as \u201clighter\u201d such as clean wine and hard seltzer were some of the top-selling products last January.<\/p>\n

According to Gallup, alcohol consumption for American adults is on the decline<\/span><\/a> and Gen Z\u2019s drinking patterns may be influencing the shift.\u00a0<\/p>\n

Compared to Millennials, older Gen Z\u2019s spend 40% less money<\/span><\/a> on alcohol and are less likely to consume alcohol regularly. A survey by Numerator<\/span><\/a> found Gen Z\u2019s alcohol consumption and purchasing habits are influenced by concerns about how it affects their mood, behavior, and social media presence.\u00a0<\/p>\n

These same themes may ring true for younger members of Gen Z as well, as there has been a decline in underage drinking<\/span><\/a> over the past decade. If younger generations continue to show less interest in drinking alcohol than their predecessors, campaigns such as DIY January (minus the satire) may become the new norm for brands looking to appeal to sober-curious consumers.\u00a0<\/p>\n

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Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.\u00a0 Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito\u2019s Vodka if you aren\u2019t drinking it. The vodka company and lifestyle maven partnered to create \u201cDIY […]<\/p>\n","protected":false},"author":0,"featured_media":22911,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-22910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nTito's Vodka Enlists Martha Stewart for DIY January - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2023\/01\/10\/titos-vodka-enlists-martha-stewart-for-diy-january\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tito's Vodka Enlists Martha Stewart for DIY January - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot\u2019s media team.\u00a0 Participating in Dry January? Martha Stewart has a few suggestions for how to use your Tito\u2019s Vodka if you aren\u2019t drinking it. 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