{"id":17160,"date":"2022-10-18T08:03:00","date_gmt":"2022-10-18T11:03:00","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/10\/18\/8-innovative-inspiring-examples-of-augmented-reality-in-marketing\/"},"modified":"2022-10-18T08:03:00","modified_gmt":"2022-10-18T11:03:00","slug":"8-innovative-inspiring-examples-of-augmented-reality-in-marketing","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/10\/18\/8-innovative-inspiring-examples-of-augmented-reality-in-marketing\/","title":{"rendered":"8 Innovative & Inspiring Examples of Augmented Reality in Marketing"},"content":{"rendered":"

The Augmented reality, virtual reality, and mixed reality market size worldwide is expected to jump by more than 220 billion USD<\/a> between 2021 and 2028. Tim Cook, Apple\u2019s CEO, has said that AR will one day be as important<\/a> in our everyday lives as \u201ceating three meals a day.\u201d\u00a0<\/p>\n

AR has also made its way into different industries, including marketing. In fact, many people use AR experiences from brands every day without even realizing it, like picture and video filters on social media.\u00a0<\/p>\n

If you\u2019re wondering how AR plays into marketing, this post will look at eight companies that have used AR in innovative and inspiring ways that you can use to brainstorm and execute your own strategy.\u00a0<\/a><\/p>\n

Augmented Reality Examples<\/h2>\n

Augmented Reality for Product Marketing<\/h3>\n

1. Pok\u00e9mon GO<\/h3>\n

Pokemon GO took the world by storm in 2016, and it is one of the most notable AR experiences.\u00a0<\/p>\n


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Image Source<\/a><\/span><\/p>\n

In the app, users get notified of eligible Pok\u00e9mon in their area and receive directions to find and catch them. When they come across a Pok\u00e9mon, the character is superimposed over the real-life location of the app user \u2014 an AR experience.\u00a0<\/p>\n

The game is built around catching the available Pok\u00e9mon before anyone else can, which is why, when the app first came out, people would gather in groups to try to be the first to capture the character.<\/p>\n

2. Home Depot<\/h4>\n

Decorating a home isn\u2019t easy — how do you know if you\u2019ll actually like the yellow paint that looks beautiful online but might be too bright in your bathroom? What if that coffee table doesn\u2019t fit in your living room as you\u2019d hoped?<\/p>\n

In 2015, Home Depot released its Project Color app<\/a>, which uses patent technology to show users what a paint color will look like in their home. The AR technology considers lighting, objects, and shadows in the room, so you can see how that yellow shade will look in real life. If you don\u2019t trust your judgment, you can also share images from the app on social media to get a friend\u2019s opinion.<\/p>\n

Home Depot isn\u2019t the only home furniture store to use AR to create value for their users \u2014 IKEA has similar AR technology built into its app.<\/p>\n

3. IKEA<\/h3>\n

IKEA uses AR to help shoppers test and visualize products in their own space before making a purchase.\u00a0<\/p>\n

It offers multiple tools for customer needs, like the IKEA Place app that superimposes to-scale models of furniture in real-life rooms or the IKEA home planner that helps people build furniture sets, like kitchen cabinets, to ensure they\u2019re satisfied before placing an order.\u00a0<\/p>\n<\/p>\n

Image Source<\/a><\/p>\n

4. Sephora<\/h4>\n

There\u2019s a reason many people don\u2019t buy makeup products online \u2014 it\u2019s impossible to know if you\u2019ll like the lip color or foundation coverage if you don\u2019t try it on in-store. Sephora understands this struggle and is known for allowing in-store visitors to test products on themselves before buying them, but not everyone may be comfortable doing so.\u00a0<\/p>\n

For those not as comfortable, it offers an in-store virtual try-on kiosk where visitors can see how products look on themselves to ensure they\u2019re satisfied.<\/p>\n

5. StubHub<\/h4>\n

Augmented reality enables you to visualize and interact with a space — two critical functions when choosing how much you\u2019re willing to pay for a stadium seat.<\/p>\n

For Super Bowl LII, StubHub introduced an AR feature<\/a> on their mobile app that allowed ticket buyers to see a virtual 3D model of the U.S. Bank Stadium and nearby parking garages and concession stands. This enabled potential buyers to visualize their full experience before purchasing and minimized the risk of paying for a subpar seat.<\/p>\n

StubHub\u2019s reliance on AR solved a common customer problem — as StubHub CTO Matt Swann points out<\/a>, “We\u2019re solving for real pain points, not just tech for the sake of tech. For many people, it’s not an event you just show up for; it’s kind of a bucket list item.”<\/p>\n

For out-of-towners, the ability to virtually compare different seat locations adds comfort for hesitant buyers.<\/p>\n

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Image Source<\/a><\/span>\n<\/div>\n

6. Social Media Filters<\/h3>\n

Filters are AR features that social media users use daily on different apps, from TikTok to Instagram to Snapchat. Over 250 million people use an AR feature on Snapchat every day, and creators on the platform have built over 2.5 million AR lenses<\/a>.\u00a0<\/a><\/p>\n

With filters, users simply take a picture of themselves or something of interest, and a filter is superimposed over the image, whether it\u2019s a funny pair of sunglasses or changing the color scheme of a scenery.<\/p>\n

AR and Experiential Marketing<\/h3>\n

7. Netflix<\/h4>\n

To market season four of Stranger Things, Netflix launched an in-person experiential marketing and AR experience called the Stranger Things Experience. Fans visit an in-person location and participate in an immersive experience related to the show, where they play games with AR features that help them feel like they are in the Stranger Things world.<\/p>\n

In the past, Netflix has advertised other Stranger Things seasons with AR experiences like Instagram filters that place users within the universe, all from the comfort of their homes.\u00a0<\/p>\n

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8. Pepsi<\/h4>\n

In 2014, Pepsi installed AR technology in a London bus shelter<\/a>, making it appear like a lion, UFOs, flying saucers, and other objects were headed straight for Londoners.<\/p>\n

The production showcased Pepsi\u2019s playful personality and provided the audience with an exceptional experience. Afterward, a video of the bus shelter\u2019s AR technology attracted over six million views on YouTube — making it one of YouTube\u2019s most viewed advertising campaigns<\/a>.<\/p>\n

Pepsi\u2019s campaign highlights the effectiveness of AR when a company truly knows its audience. Pepsi didn\u2019t need to use AR to advertise its products — instead, it trusted its consumers to appreciate the surreal experience and naturally share the story with friends, creating buzz around the brand.<\/p>\n

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Image Source<\/a><\/span>\n<\/div>\n

The State of AR in Marketing<\/h2>\n

While incorporating AR into marketing is still new, marketers can still note how these brands creatively incorporated technology into their marketing strategies.\u00a0<\/p>\n

Ultimately, as the media landscape changes and technology gets more advanced, marketers at businesses of different sizes might have more opportunities to implement technology. And, when they do, they’ll need to think creatively and innovatively about how they invest in it.<\/p>\n

<\/a><\/p>\n

\n \u00a0<\/a>
\n <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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