To keep up with TikTok, Instagram is constantly rolling out new features to benefit both brands and creators. It seems like every time I log into Instagram, I’m met with several new tools and features to create, organize, and promote my content.<\/p>\n<\/p>\n
If you’re like me and need help keeping track of all these changes, here’s a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy.<\/a><\/p>\n According to Instagram, 91% of active Instagram users watch videos on the app weekly \u2014 so Reels is a tool marketers should leverage if they aren’t already. If creating Instagram Reels seems daunting, then the app’s new Reels Template feature could be what you need to make more videos faster.<\/p>\n Reels templates are pre-built templates anyone can use to make Reels quicker and more efficiently. To access a template, find an Instagram Reel you want to use as a template. The Reel must have music and at least three clips. Once you find the video you want, follow these steps: Step 1: Tap the three dots on the button right of the Reel you want to use. Instagram’s new dual camera feature allows users to record content with their back-facing camera at the same time as their front-facing camera. The image from the back-facing camera will take up most of the screen, while the front-facing image will appear in a small window to the side. The dual feature is only available when recording Reels.<\/p>\n Image source<\/span><\/em><\/a><\/p>\n Since 2021, Instagram users have been able to remix Reels to create their own content, collaborate with creators, or react to a video. Now, the remix feature can be applied to Instagram photos as well. The best way I can describe the remix feature is that it’s similar to TikTok’s “Duet” feature, which allows users to attach their photo or video to someone else’s.<\/p>\n On Instagram, you can attach your video or image to someone else’s Reel or photo and upload it as a Reel. You can also add stickers, polls, and text to further “remix” the content.<\/p>\n Image source<\/em><\/span><\/a><\/p>\n Many of the interactive stickers that have been available on Instagram Stories are now available for Reels. Marketers and content creators can use the following stickers in their Reels to engage their audience:<\/p>\n Poll: Get your followers’ opinions or have them vote on what your next bit of content should be. Image source<\/em><\/span><\/a><\/p>\n \u00a0<\/p>\n Have a piece of content you don’t want lost in your grid? You can pin it to the top of your profile using Instagram’s grid pinning feature. To do this, select the Reel or photo you wish to pin. In the top right corner of the post, tap the three dots and “Pin to your profile.” Afterward, your post will appear at the top of your grid.<\/span><\/p>\n The pinning feature is excellent for:<\/p>\n Bringing attention to an ongoing promotion <\/span><\/p>\n Image source<\/span><\/em><\/a><\/p>\n Image Source<\/em><\/a><\/p>\n Gone are the days of missed opportunities because of a busy inbox. Now, brands and creators can quickly find and manage their communications in one location \u2014 partnership messages.<\/p>\n Partnership messages have their own sub-folder in the Direct Messages tab. These messages skip the request folder and get priority placement \u2014 making it easier than ever to find and manage branded content partnerships.<\/p>\n Image Source<\/em><\/a><\/p>\n Instagram is officially playing matchmaker with a new suite of tools to help brands and creators connect.<\/p>\n Let’s start on the creator side \u2014 users can add brands to a preferred brand list. When a brand searches for creators to partner with, those who have the brand on their list will appear at the top of the search results. This makes it easier for brands to find creators who already show an interest.<\/p>\n Brands can also filter creators by follower count, age, gender, and location \u2014 which Instagram believes will help brands \u201corganize shortlists to easily manage multiple campaigns.”<\/p>\n This feature is only available to creator accounts and business accounts.<\/p>\n \u00a0<\/p>\n Image Source<\/em><\/a><\/p>\n Instagram’s captions sticker was initially only available for stories, but the app has recently expanded it to Reels. This feature automatically converts what someone says in a video into text so that users can watch without sound.<\/p>\n Now, audiences can engage with your videos \u2014 with or without sound. This feature also takes a big step in making Instagram content more accessible.<\/p>\n Image Source<\/em><\/a><\/p>\n Here’s some exciting news if you have a business profile \u2014 Instagram is planning to double the data tracking period within Instagram Insights from 30 to 60 days.<\/p>\n Social media marketers can finally ditch the third-party apps that provide a more extended tracking period. Instead, this information will be readily available within Insights. This is an excellent example of Instagram listening to feedback from users requesting such an upgrade for months.<\/p>\n Image Source<\/em><\/a><\/p>\n Instagram launched Subscriptions just this year \u2013 a feature allowing creators to charge a monthly subscription fee for exclusive content and benefits.<\/p>\n With Subscriptions, creators set a monthly subscription price of their choice, and a subscribe button will appear on their profile. They can offer a range of benefits to subscribers \u2014 like exclusive livestreams and Stories.<\/p>\n The feature is part of a more significant effort to help creators make a living on its platform \u2013 an incentive for creators to stay on it. This feature also enables creators to develop deeper connections with their followers.<\/p>\n This new feature comes after Twitter announced a similar subscription model \u2014 Twitter Blue<\/span><\/a> \u2014 so it’s safe to say more platforms will likely add subscription-based features to attract creators.<\/p>\n11 New Instagram Features Marketers Should Be Using in 2022<\/h2>\n
1. Reels Template<\/span><\/strong><\/h3>\n
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\n Step 2: Tap Use As Template.
\n Step 3: Tap Add Media at the bottom and select the photos and video clips you want to use in your Reel. These images will replace the ones in the original Reel.
\n Step 4: Click Done or Next, preview your Reel and share when you’re satisfied with the result. <\/p>\n2. Dual Camera<\/span><\/strong><\/h3>\n
3. Remix Photos<\/span><\/strong><\/h3>\n
4. Interactive Stickers<\/span><\/strong><\/h3>\n
\n Quiz: Test your audience’s knowledge or use this feature to teach them something new.
\n Emoji Slider: Allow viewers to show how your content or a specific topic makes them feel. <\/p>\n5. Grid Pinning<\/span><\/strong><\/h3>\n
\n Showcasing an event
\n Highlighting your most popular content.<\/p>\n6. Partnership Inbox<\/h3>\n<\/p>\n
7. Find Creators<\/h3>\n<\/p>\n
8. Auto-Captions for Reels and Stories<\/h3>\n<\/p>\n
9. Calendar Tool<\/h3>\n<\/p>\n
10. Subscriptions<\/h3>\n<\/p>\n
11. Visual Replies on Reels<\/h3>\n<\/p>\n