{"id":13720,"date":"2022-08-22T08:32:38","date_gmt":"2022-08-22T11:32:38","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/08\/22\/whats-tiktoks-attribution-manager-how-can-advertisers-use-it\/"},"modified":"2022-08-22T08:32:38","modified_gmt":"2022-08-22T11:32:38","slug":"whats-tiktoks-attribution-manager-how-can-advertisers-use-it","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/08\/22\/whats-tiktoks-attribution-manager-how-can-advertisers-use-it\/","title":{"rendered":"What’s TikTok’s Attribution Manager & How Can Advertisers Use It?"},"content":{"rendered":"

TikTok<\/a> just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution<\/a> window for better tracking and performance.<\/p>\n

<\/a><\/p>\n

Let\u2019s break down how the attribution manager works, how to access it, and the benefits of using it.<\/p>\n

Breaking Down Key Attribution Terms<\/h2>\n

Before we get into this new TikTok feature, let\u2019s first get a refresher on some key terms:<\/p>\n

Attribution<\/a> \u2013 <\/strong>A reporting strategy that allows advertisers to know the path users are taking after clicking or viewing an ad.<\/p>\n

Attribution window \u2013 <\/strong>The time between when a user clicks or views an ad and when they convert.<\/p>\n

Conversion <\/a>\u2013 <\/strong>The desired action taken by a targeted user, such as visiting a website or making a purchase.<\/p>\n

Now that we have the basics down, let\u2019s dive into TikTok\u2019s new attribution manager.<\/p>\n

Understanding TikTok\u2019s Attribution Manager<\/h2>\n

When it comes to ad campaigns, no two are the same. The goal for one may be to increase purchases for a particular product while for another, it may be to raise brand awareness.<\/p>\n

Brands may also have contrasting conversion journeys based on their industries.<\/p>\n

With that in mind, TikTok introduced customized attribution windows to enable advertisers \u2013 those using the TikTok Pixel or Web Events API \u2013 to more accurately track performance and assess campaign results.<\/p>\n<\/p>\n

Image Source<\/a><\/p>\n

The default setting is a seven-day click and one-day view window. This means that a user must convert within seven days of clicking an ad or 24 hours of viewing an ad for the conversion to register within TikTok\u2019s ad manager.<\/p>\n

Advertisers can now set different windows:<\/p>\n

1, 7, 14, 28 days for clickthrough attribution
\n Off, 1, 7 days for viewthrough attribution <\/p>\n

When is it valuable to pick a one-day versus 28-day attribution window? It all depends on the goals of your campaign, the industry you\u2019re in, and expected user consideration periods.<\/p>\n

Say you\u2019re a B2B software company with an ad campaign to convert free users into premium users. One-day conversions are probably unlikely given the product. However, a 28-day one seems more realistic given that their particular industry deals with longer consideration periods.<\/p>\n

A jewelry brand, on the other hand, may opt for a 24-hour attribution window when running a sale.<\/p>\n

Pro-tip: <\/strong>Want to sync your ads manager with your CRM? Try Leadsbridge<\/a>.<\/p>\n

How to Access TikTok\u2019s Attribution Manager<\/h2>\n

Now that you understand how it works, here\u2019s how to access this feature within TikTok\u2019s Ads Manager.<\/p>\n

Login to TikTok for Business.<\/h3>\n

Navigate to “Assets.”<\/h3>\n

Click on “Events.”<\/h3>\n

Narrow down to “Web Events.”<\/h3>\n

Select “Attribution Manager.”<\/h3>\n

You will also see the option to customize your attribution window when creating a campaign. It should show up under the “Bidding and Optimization” section.<\/p>\n<\/p>\n

Image Source<\/a><\/p>\n

This great addition to TikTok\u2019s Ads Manager will arm advertisers with more reliable data to understand their audience and leverage these insights into action.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. Let\u2019s break down how the attribution manager works, how to access it, and the benefits of using it. Breaking Down Key Attribution Terms Before we get into this new TikTok feature, […]<\/p>\n","protected":false},"author":0,"featured_media":13721,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nWhat's TikTok's Attribution Manager & How Can Advertisers Use It? - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/08\/22\/whats-tiktoks-attribution-manager-how-can-advertisers-use-it\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What's TikTok's Attribution Manager & How Can Advertisers Use It? - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"TikTok just announced a new feature in its Ads Manager platform, which allows advertisers to customize their attribution window for better tracking and performance. 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