The right B2B website makes all the difference when it comes to converting visitors into buyers. In this post, we\u2019ll share the best B2B website examples we\u2019ve ever seen, then dive into three tips for building your site.<\/p>\n<\/p>\n
By the end, you\u2019ll be able to create a site that drives conversions and keeps buyers coming back. Let\u2019s get started.<\/p>\n
<\/a><\/p>\n<\/p>\n With a host of great B2B website examples out there, we\u2019ve curated a list of sites that stand out.<\/p>\n Are envelopes exciting? Not really, but you wouldn\u2019t know it from the Blake Envelope website. The colors are vibrant, the envelopes are everywhere, and the site manages to convey a sense of movement that makes you want to click through and see exactly what they have to offer. That\u2019s exactly what you want from a B2B website.<\/p>\n Pixelgrade makes it clear up front what they\u2019re about: Offering simple WordPress themes to help anyone get their website up and running quickly. There\u2019s no extraneous information here \u2014 they state their value proposition and offer a direct link to browse the themes they offer.<\/p>\n Reputation management is key to online success for organizations. If companies can\u2019t see what customers are saying about them, they could miss critical opportunities to improve.<\/p>\n Reputation Squad helps companies track their reputation online with a responsive monitoring system. Scrolling through their website gives the feeling they\u2019re operating in the future; backgrounds move and shift as you head down the page and the content is set up in a way that\u2019s easy to view, read, and contextualize.<\/p>\n Evernote isn\u2019t new to the B2B space, but their site continues to make it abundantly clear what they\u2019re good at: Taming your work and organizing your life by making it easy for you to take notes and keep schedules. Even more telling is their aim to help you \u201cremember everything\u201d, which suggests this isn\u2019t just a single-function solution but a multipronged performance tool.<\/p>\n The five \u201cS\u2019s\u201d here quickly communicate what Dropbox is all about. Not only can you store and sync files but easily share them and even add eSignatures. That\u2019s it. That\u2019s the value proposition. No fancy graphics, no beating around the bush \u2014 just getting straight to the point about how they can help.<\/p>\n Shepper is all about collecting data. And not just any data \u2014 the data you tell them you need to collect and analyze. This could be product or advertising information, or data about the overall customer experience. No matter what data you need or where it\u2019s stored worldwide, Shepper can help.<\/p>\n We\u2019ll admit it. We\u2019re also pretty great at this B2B stuff. We\u2019re also modest \u2014 you\u2019ll notice HubSpot isn\u2019t first on the list \u2014 but our site makes it clear what we offer: An easy-to-use CRM than can streamline your current processes and revolutionize the way you work. With both free and premium options, you\u2019re in good hands with HubSpot.<\/p>\n Orbital Sidekick delivers information from space to help government and commercial organizations meet their goals around environmental, social, and governance objectives. Using what\u2019s known as \u201chyperspectral analysis\u201d from a fleet of satellites, Orbital Sidekick gives companies the data they need to make decisions on-demand.<\/p>\n Trello is a collaboration tool designed to streamline operations. Given the increasing number of these tools on the market \u2014 and the fact that some hinder more than help \u2014 Trello makes it clear that no matter where or how teams prefer to work, the solution can help teams move forward.<\/p>\n Hootsuite\u2019s tagline is simple: \u201cSocial is your superpower\u201d. Combined with an image of a woman seemingly taking off into the air and backed by familiar social images and icons, it\u2019s clear right away that Hootsuite is all about helping you get the most of your social media channels.<\/p>\n It\u2019s a funny name with a great B2B angle: Local payment for global businesses. Not only does this tagline provide a sense of confidence and familiarity, but also manages to simultaneously suggest that Yapstone can help businesses anywhere power their payment platform.<\/p>\n Grammarly cuts right to the chase to showcase what it does best: Detecting and correcting grammar and spelling mistakes. An animated image takes users through a quick demonstration of what Grammarly has to offer, making it clear what users will get when they download and install the app.<\/p>\n Acme automates industrial warehouse operations. The sepia tones of its website combined with warehouse images and a clear message about what Acme does leave no room for misinterpretation. If you\u2019re their target audience, you\u2019ll click through. If not, you\u2019ll leave.<\/p>\n Email platform Mailchimp is well-known for its work in marketing emails, and its website makes it clear that the goal of the platform is to grow both business audience and revenues with the help of automated tools and expert advice. With the goal of outperforming your last campaign, it\u2019s a solid pitch for B2B sales.<\/p>\n Consumers don\u2019t just want great products. They want great packaging that is interesting to look at, fun to open, and (ideally) environmentally sustainable. Packlane lets companies create custom packaging and boxes that best suit their products, and provides instant quoting to help companies quickly make a decision.<\/p>\n Aside from making a great pun (higher level \u2014 get it?), HireLevel also does a great job of clearly defining what they do. Need a job? They can help. Looking to improve workplace management? They\u2019ve got services to bridge the gap.<\/p>\n Netbase Quid is all about consumer and market intelligence. The seven colored tabs on the homepage make it clear exactly how they can help, from tracking brand health to delivering trend analytics to improving crisis management.<\/p>\n Square is a payment platform that immediately prompt customers to get started as a first step to entering the site. It\u2019s the first \u2014 and nearly only \u2014 thing a visitor encounters upon landing on the home page. That information allows Square to offer customers what feels like a much more customized web experience.<\/p>\n After reviewing hundreds of B2B websites across every major industry, we found only a handful that purposefully invite customers into a conversation. To do that, suppliers need to stop talking so much about themselves.<\/p>\n Rather, they should provide customers with an opportunity to share something about who they are and what they\u2019re looking to do.<\/p>\n Really, it\u2019s no different than common courtesy at a cocktail party. No one wants to be stuck talking to the person droning on about who they are and what they do. Yet that\u2019s precisely what the vast majority of B2B websites do.<\/p>\n Not only is that kind of self-centered approach disengaging, but it also leaves the buyer wondering, \u201cDo they even know who I am? Or what I actually do?\u201d Or worse, \u201cDo they even care?\u201d It\u2019s impersonal at best, and off-putting at worst \u2014 fostering questions rather than connections, and distance rather than assistance.<\/p>\n That said, we found a handful of websites that do, in fact, actively invite customers to engage on their terms. One example is vAuto.com<\/a>. A division of Cox Automotive, vAuto sells enterprise software to auto dealers around world. Among those dealers are both used and new car sellers, along with wholesalers \u2014 some franchise-based, and some independent.<\/p>\n<\/p>\n Those distinctions matter \u2014 not only for finding the appropriate vAuto solution, but they help to identify how that customer thinks about themselves.<\/p>\n vAuto has designed the front page of its website to allow buyers to self-identify along the dimensions most important to them, prior to going any deeper. The customer\u2019s first choice upon landing at vauto.com is declaring, \u201cI manage new vehicles,\u201d \u201cI manage used vehicles,\u201d \u201cI buy wholesale,\u201d or \u201cI manage reconditioning.\u201d<\/p>\n Notice that even the pronouns are specifically chosen to position the website as a learning and buying tool for customers, rather than a broadcasting tool for the supplier.<\/p>\n How do our customers define themselves? Just as the best websites invite customers into a conversation, they also guide buyers to supplier solutions using the language of customer outcomes \u2014 rather than supplier capabilities.<\/p>\n The best companies take the time to understand the specific business objectives customers are seeking to achieve, then organize their sites using language immediately recognizable to customers along those particular outcomes. That way, customers don\u2019t have to translate.<\/p>\n1. Blake Envelopes<\/a><\/h3>\n<\/p>\n
2. Pixelgrade<\/a><\/h3>\n
3. Reputation Squad<\/a><\/h3>\n<\/p>\n
4. Evernote<\/a><\/h3>\n<\/p>\n
5. Dropbox<\/a><\/h3>\n<\/p>\n
6. Shepper<\/a><\/h3>\n<\/p>\n
7. HubSpot<\/a><\/h3>\n<\/p>\n
8. Orbital Sidekick<\/a><\/h3>\n<\/p>\n
9. Trello<\/a><\/h3>\n<\/p>\n
10. Hootsuite<\/a><\/h3>\n<\/p>\n
11. Yapstone<\/a><\/h3>\n<\/p>\n
12. Grammarly<\/a><\/h3>\n<\/p>\n
13. Acme <\/a><\/h3>\n<\/p>\n
14. Mailchimp<\/a><\/h3>\n<\/p>\n
15. Packlane<\/a><\/h3>\n<\/p>\n
16. HireLevel<\/a><\/h3>\n<\/p>\n
17. Netbase Quid<\/a><\/h3>\n<\/p>\n
18. Square<\/a><\/h3>\n<\/p>\n
1. Make your website about the customer \u2014 not about you.<\/h3>\n
Questions to ask yourself:<\/h4>\n
\n In their minds, which aspects of their identity most affect the way they look at suppliers like us? <\/p>\n2. Emphasize your customers\u2019 outcomes.<\/h3>\n