{"id":13322,"date":"2022-08-15T08:02:41","date_gmt":"2022-08-15T11:02:41","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/08\/15\/instagram-launches-dm-based-shopping-tools-for-businesses-why-we-saw-it-coming-new-data\/"},"modified":"2022-08-15T08:02:41","modified_gmt":"2022-08-15T11:02:41","slug":"instagram-launches-dm-based-shopping-tools-for-businesses-why-we-saw-it-coming-new-data","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/08\/15\/instagram-launches-dm-based-shopping-tools-for-businesses-why-we-saw-it-coming-new-data\/","title":{"rendered":"Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data]"},"content":{"rendered":"<p>Remember when social media was all about keeping up with your friends and family?<\/p>\n<p>For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app.<\/p>\n<p>In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service.<\/p>\n<p>That\u2019s the bold claim we made after running <a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-marketing-report?_ga=2.195677679.21856187.1659386473-1060920238.1659386473\">our survey of 500+ Instagram marketers earlier this year<\/a>\u00a0&#8212; but Instagram recently announced a big change confirming our theory. \u00a0<\/p>\n<p>In July, Instagram revealed that the app will let shoppers <a href=\"https:\/\/about.fb.com\/news\/2022\/07\/buy-products-on-instagram-in-chat\/\">place and track orders directly in their DMs<\/a>.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=ebf9ec8e-a468-455a-943e-80aa4e6be694&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p>\n<h2>What Instagram&#8217;s DM Shopping Feature Looks Like<\/h2>\n<p>Instagram&#8217;s new DM features are similar to the messaging features of <a href=\"https:\/\/blog.hubspot.com\/marketing\/whatsapp-payments?_ga=2.195677679.21856187.1659386473-1060920238.1659386473\">WhatsApp payments<\/a>. Rather than going to a brand&#8217;s online retail store or Facebook\/Instagram Shop, prospective customers can now shop and search for products with help from brand representatives on messenger.<\/p>\n<p><a href=\"https:\/\/about.fb.com\/news\/2022\/07\/buy-products-on-instagram-in-chat\/\">Meta&#8217;s announcement notes<\/a>\u00a0that businesses that enable the feature can:<\/p>\n<p> Chat with customers in real-time to answer questions and confirm purchase details.<br \/>\n Create a payment request with item description and price.<br \/>\n Request and collect payment. <\/p>\n<p>Below is a preview of what this messaging feature looks like:<\/p>\n<\/p>\n<p><em><a href=\"https:\/\/about.fb.com\/news\/2022\/07\/buy-products-on-instagram-in-chat\/\">Source<\/a><\/em><\/p>\n<h2><span>Why This Could be Big for Businesses<\/span><\/h2>\n<p>Why is this a big deal? For starters, our <a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-marketing-report?_ga=2.56306408.21856187.1659386473-1060920238.1659386473\">Instagram Marketing Trends Report<\/a>\u00a0shows that using the app\u2019s shopping tools and leveraging DMs for customer service are the highest ROI strategies on the platform.<\/p>\n<\/p>\n<p>But while these tools may be working for marketers, are people actually buying products on Instagram and turning to DMs for customer service?<\/p>\n<p>The <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently#genz\">results<\/a>\u00a0of another recent consumer trends survey we ran might surprise you:<\/p>\n<p> 28% of social media users age 18-34 have bought a product directly in a social media app in the past three months <\/p>\n<p> 1 in 4 people age 18-24 have used social media DMs for customer service in the past three months<br \/>\n 33% of social media users age 18-24 have bought a product based on an influencer\u2019s recommendation in the past three months<br \/>\n Social media is Gen Z\u2019s preferred channel for discovering new products. 57% of Gen Z have discovered a new product on social media in the past three months<br \/>\n Social media is also Millennials preferred channel for discovering new products. 1 in 2 Millennials have discovered a new product on social media in the past three months <\/p>\n<p>While this data isn\u2019t specific to Instagram, the app is currently at the forefront of the shift into e-commerce happening across social media platforms. YouTube just announced integrations with Shopify and Twitter is testing new shopping features, but Instagram seems to be slightly ahead of the curve.<\/p>\n<p>That\u2019s why Instagram is currently the best social media platform for selling products online. We even published <a href=\"https:\/\/blog.hubspot.com\/marketing\/instagram-shopping-report\">a guide\u00a0to Instagram\u2019s various social media shopping tools<\/a> and which perform best, based on our survey of 580+ Instagram marketers.<\/p>\n<h2>What\u2019s Next for Social Shopping?<\/h2>\n<p>Social shopping isn\u2019t necessarily new, but it\u2019s being implemented and adopted in real-time by both consumers and marketers. Looking forward, we can confidently say that you\u2019ll see Instagram continue embracing the shopping experience, and other social channels will likely follow suit.<\/p>\n<p>When it comes to how marketers and consumers will interact with these shopping tools, it\u2019s too early to tell. While social shopping shows huge potential based on our data, users might flee social media platforms as they become less about connecting us with the people we know and more about selling products.<\/p>\n<p>Regardless, Gen Z and Millennials spend around four hours a day on social media, and social media is their preferred way of discovering new products, so there\u2019s no better way to reach them.<\/p>\n<p>As social selling evolves, we\u2019ll be running our consumer trends <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-each-generation-shops-differently?_ga=2.194642286.21856187.1659386473-1060920238.1659386473#genz\">survey<\/a> bi-annually to keep track of how quickly social media users embrace these changes and keep <a href=\"https:\/\/blog.hubspot.com\/marketing\/hubspot-blog-social-media-marketing-report?_ga=2.194642286.21856187.1659386473-1060920238.1659386473\">surveying<\/a>\u00a0social media marketers to see if using these social shopping tools remains a top strategy.<\/p>\n<p><a class=\"cta_button\" href=\"https:\/\/www.hubspot.com\/cs\/ci\/?pg=d663d2ea-6679-4dd4-8a07-65670f5c8b27&amp;pid=53&amp;ecid=&amp;hseid=&amp;hsic=\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":13323,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-13322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data] - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/08\/15\/instagram-launches-dm-based-shopping-tools-for-businesses-why-we-saw-it-coming-new-data\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram Launches DM-Based Shopping Tools For Businesses: Why We Saw It Coming [New Data] - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"Remember when social media was all about keeping up with your friends and family? 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