{"id":11176,"date":"2022-06-20T08:13:00","date_gmt":"2022-06-20T11:13:00","guid":{"rendered":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/06\/20\/how-to-make-instagram-reels-and-use-them-to-your-advantage\/"},"modified":"2022-06-20T08:13:00","modified_gmt":"2022-06-20T11:13:00","slug":"how-to-make-instagram-reels-and-use-them-to-your-advantage","status":"publish","type":"post","link":"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/06\/20\/how-to-make-instagram-reels-and-use-them-to-your-advantage\/","title":{"rendered":"How To Make Instagram Reels and Use Them to Your Advantage"},"content":{"rendered":"

If there\u2019s one thing that Instagram understood with the creation of Instagram Reels it\u2019s that it\u2019s not just content that\u2019s king \u2014 it\u2019s video content. With TikTok surpassing 1 billion global downloads<\/a> within 18 months of its launch, the app\u2019s endless feed of short, entertaining video clips quickly became an internet sensation.<\/p>\n

But, in August 2020 \u2014 as countries like the U.S. considered banning TikTok due to privacy concerns <\/a>\u2014 Instagram launched Reels <\/a>as a set of new audio and video editing features similar to what users would find on TikTok. Flashforward to 2022, and this burgeoning video feature now accounts for up to 20%<\/a> of user activity on Instagram.<\/p>\n

With numbers like these, it\u2019s easy to see why Reels remain a major play for Instagram \u2014 so we\u2019re here to explain everything you need to know about Reels in order to use them to your advantage.<\/p>\n

<\/a><\/p>\n

Aside from allowing users to record videos with sound or audio overlays, the Reel camera and editor also include the following features on mobile:<\/p>\n

Editing tools<\/strong>: Create augmented reality effects, transitions, and the ability to speed up or slow down videos.
\n Audio attribution: <\/strong>Overlay the sound in videos with audio from other user uploads (while the app gives sound credits to the original account).
\n Stitchable takes: <\/strong>Make a video with just one long take or a combination of quicker takes.
\n Duets<\/strong>: Add your Reel to one made from another account for side-by-side interaction. Find the Reel you\u2019d like to duet with and click the circle settings to \u201cRemix a Reel.\u201d
\n Instagram Shareability<\/strong>: Share Reels with just friends on your Stories or profile, or publicly in the Reels tab or Explore page. <\/p>\n

Since June 2021, it’s worth noting that ads are now supported<\/a> in the Reels tab, the Explore page, and your Feed once a user taps into the Reel scroll. With the range of ways Reels appear to Instagram users \u2014 especially where people who don’t follow your brand reside \u2014 your business has the opportunity to reach new audiences across the globe.<\/p>\n

Here\u2019s an example of what a Reels ad for your brand could appear as below:<\/p>\n

\n<\/div>\n

Video Source<\/a><\/p>\n

What\u2019s distinct about Reels ads \u2014 and Stories ads \u2014 is that Instagram allows users to decide which ads appear to them. If they do not wish to see the ad, they can simply skip it or select the menu in the bottom right to hide or report it.<\/p>\n<\/p>\n

Step 1: Enter Reels mode within Instagram.<\/h3>\n

First, you need to know how to get to Reels on Instagram. You can start your Reels in 3 ways:<\/p>\n

Select the
\n+<\/strong> symbol at the top right of your homepage and tap Reels. <\/p>\n

Open the Instagram Stories camera and tap
\nReels<\/strong>.
\nSelect the Reels tab on the bottom of the app and tap the top right camera:<\/p>\n

When you arrive at your Reels screen it should look something like this:<\/p>\n<\/p>\n

If so, you are now ready to begin recording, adding videos, editing, and overlaying audio if you haven\u2019t found the right sound yet.<\/p>\n

Step 2: Begin recording a video or adding pre-saved clips.<\/h3>\n

Before you record or create your Instagram Reel first make sure you have the latest version of the Instagram app. Then access the Reels screen according to your preference. Once you arrive at the Reels screen:<\/p>\n

Simply hold the center circle button and begin recording to start filming a clip.
\nTap the square in the bottom left corner to add videos from your camera roll, TikTok, or other platforms.
\nBegin piecing together video clips or recording a longer video for a total of up to 60 seconds. <\/p>\n

If you let go of the record button but still have time left in your Reel video, you can hold the button again to start a second clip that starts immediately after the first ends. As you record one or multiple clips for your Reel, the progress bar and countdown at the top of the screen will show you how much recording time you have left.<\/p>\n<\/p>\n

How to Add Effects to Reels<\/h4>\n

To add effects to your video simultaneously, you can select the editing option located on the left side of the Reels screen:<\/p>\n

Change the design of your video by tapping
\nLayout <\/strong>and choosing one of the grid options provided like this dual-screen. <\/p>\n

Slow or increase your video playback by choosing the
\nSpeed<\/strong> your video to set the pace.
\nGo hands-free and record by timer when you select the stopwatch symbol. <\/p>\n

Choose between a 3 or 10-second timer, then drag the meter by the number of seconds you want your clip to be. To stop recording, re-tap the center circle button as you like.<\/p>\n

Add a filter for additional creativity by selecting one from the bottom of your screen.<\/p>\n<\/p>\n

The filters for Reels are similar to Instagram Stories and many of these effects crossover between both video formats.<\/p>\n

Step 3: Find audio for Reels.<\/h3>\n

Now it\u2019s time to select audio and add it to your Reel. The audio feature enables you to overlay a pre-recorded sound from other users, songs available on Instagram, or your own audio.<\/p>\n

If you are creating content around a specific song or sound bite, you may begin with this step prior to recording or adding clips. In either case, follow these steps to find the right tune to complete your Reel.<\/p>\n

Select the
\nAudio<\/strong> musical note on the left side of your Reel screen.
\nSearch music in the search bar or browse Instagram\u2019s song or audio suggestions.
\nChoose the part of the song or sound you will apply to your video.<\/p>\n

Then, voila \u2014 your audio is now added to your Reel. Make sure that you preview how it will align with your video by tapping Next<\/strong>, then adjusting clips accordingly.<\/p>\n<\/p>\n

How to Use Original Audio on Instagram Reels<\/h4>\n

Pro tip \u2014 if you do not see a Reel song you like, you can always add your own. To import your own sound:<\/p>\n

Select the
\nImport<\/strong> button next to the Saved button.
\nAdd the video with the audio you\u2019d like to use.<\/p>\n

Your Original audio is added and you are now credited for the sound \u2014 meaning your Instagram profile icon will as the audio icon.<\/p>\n

How to Find Trending Instagram Reel Songs and Sounds<\/h4>\n

If you want to find trending Instagram Reels audio, there are a few different options available. One of the easiest ways is to browse through Instagram itself: scroll through the Reel sounds used by popular accounts or search popular hashtags like #trending songs or #trending audio.<\/p>\n<\/p>\n

You can also find trending Reel songs and sounds to use by tapping the Reels you find on your Explore page, clicking the song name on the bottom left corner, and taking a look at how many people have made Reels with that sound.<\/p>\n

Once you decide if a song is popular \u2014 and upward trending \u2014 you can then save it for when you\u2019re ready to bring your Reel to life.<\/p>\n

How to Save Music on Instagram<\/h4>\n

If the sound is indeed too good to let it scroll past you, simply select Save Audio to keep it.<\/p>\n<\/p>\n

This audio will now live in your Saved folder so you can add it to a Reel when you\u2019re ready.<\/p>\n

You can also receive periodic notifications from Instagram letting you know if a song saved to make a Reel has passed a certain threshold.<\/p>\n

So whether you\u2019re looking for background music to add an extra flair to your Reel or letting the audio take you viral, there are plenty of resources for finding the right sound that\u2019s in tune with your vision to quickly get your Reel posted.<\/p>\n

Step 4: Post a Reel on Instagram.<\/h3>\n

Now that you have created your Instagram Reel and found the perfect track, posting it to Instagram is easy. To have your Reel live in no time:<\/p>\n

Select
\nNext<\/strong> on the bottom right corner of your Reels screen to reach the sharing window.
\nChoose the best cover for your Reel by tapping
\nEdit cover<\/strong> on the top of your screen. <\/p>\n

Select or deselect
\nAlso share to Feed<\/strong> to tell Instagram whether or not you want your Reel to be seen on your Instagram profile.
\nIf you do not want to post it to your Feed, make sure the slider is gray and not blue. <\/p>\n

Add your caption and hashtags as you would with your regular Instagram posts.After you decide whether to share your Reel to the Feed, at the bottom of the screen you have the chance to:<\/p>\n

Tag people or brands<\/strong> in the video.
\n Rename Audio<\/strong> used in the video to your liking.
\n Add Location<\/strong> information on where Reel was shot.
\n Add Fundraiser<\/strong> events you are supporting.
\n Recommend on Facebook<\/strong> or show your Reel to anyone on the platform \u2014 Facebook friend or not. <\/p>\n

Include a paid partnership label when you tap Advanced Settings<\/strong> at the bottom. <\/p>\n

Once you\u2019ve added all of your preferences, you can now select the Share to Reels<\/strong> button in blue:<\/p>\n<\/p>\n

You\u2019ve officially shared your Reel on Instagram! But if you start these steps and decide your minute \u2014 or less \u2014 masterpiece requires further edits, you can always save the Reel as a draft so you don\u2019t have to restart:<\/p>\n<\/p>\n

Finally, Reels can also be sent as direct messages or even posted to your Instagram Stories, similar to the grid posts you publish to your Feed.<\/p>\n

Instagram Reels FAQ<\/h2>\n

Do Reels show up on your Feed?<\/h3>\n

Your Reel will show up on your Feed like any other Instagram post with a film clapperboard icon on the top right of the video. So feel free to scroll through them like you would a traditional video upload:<\/p>\n<\/p>\n

They have the standard 1:1 square ratio or a 1080px by 1080px<\/a> Instagram post size on your grid. But once tapped, they will have their distinct 9:16 aspect ratio with a width and length of 1080px by 1920px:<\/p>\n<\/p>\n

Plus, your caption will sit under the Reel like the rest of your Instagram post captions <\/a>whenever you choose the best time to post them.<\/p>\n

When\u2019s the best time to post reels on Instagram?<\/h3>\n

As far as we know, there is no \u201cright\u201d time to post Instagram Reels per se, but like any other form of Instagram content, the timing of your posts can play a role in their engagement metrics. If you want your Reel to be seen by as many people as possible, then you should post during peak times<\/a>: the time of day when most of your audience is active on Instagram.<\/p>\n

You can find out what your peak time is by using your Business <\/a>or Creator <\/a>Instagram account and tapping Insights to go to your Professional Dashboard.<\/p>\n<\/p>\n

Here you will see when your audience is most active, their interactions, their likes, and more metrics that give you a better understanding of how to best reach your audience.<\/p>\n

How to See Instagram Reels Insights<\/h2>\n

Once you tap Insights on your profile feed, you will be brought to your Insights Overview<\/strong>.<\/p>\n

To see what days or hours your audience is most interactive:<\/p>\n

First, select
\nTotal Followers<\/strong>.Next, scroll to the bottom of the screen.Then, view
\nMost Active Times<\/strong>. <\/p>\n

Select Hours<\/strong> to see how many accounts are active at specific times of day by tapping the blue columns. Use the arrows to switch days:<\/p>\n

Select
\nDays<\/strong> to see how active your followers are on different days of the week by tapping the blue columns. <\/p>\n

After you gauge how likely your audience is to interact with your Reel at a given time or day, you can now take it a step further and monitor your Reel\u2019s performance:<\/p>\n

Return to your
\nInsights Overview <\/strong>and select
\nAccounts Engaged<\/strong>.
\nScroll down to
\nReels Interactions<\/strong>.
\nSee your most popular Reels according to likes. <\/p>\n

By reviewing your Reels and audience Insights, you will be able to plan your content around what\u2019s most engaging to your followers and post when they’re most likely to enjoy it.<\/p>\n

What You Need to Know About the Instagram Reels Algorithm<\/h2>\n

Like most Instagram content, Reels are ranked by Instagram\u2019s algorithm. This algorithm is based on a number of different factors that include post engagement, length, content, and more.<\/p>\n

What you should remember about the algorithm is that there is no trick of the trade to rank higher in users\u2019 feeds. While there are Instagram users who may try to garner high engagement through methods like contests and giveaways, these tactics will not necessarily lead to long-term success.<\/p>\n

But what you can do to help your Reel content appeal to the Reels algorithm is keep these points in mind:<\/p>\n

Create content that is short, sweet, and relevant to the current social times.
\n Post regularly so Instagram can expect you to produce a consistent amount of Reel content.
\n Be creative with your content and help lead trends instead of just following them.
\n Use Instagram\u2019s tools to edit and improve your videos.
\n Add niche Instagram hashtags<\/a> that are relevant to your products, services, and base. <\/p>\n

So with a little bit of creativity and production direction, you can be a Reel connoisseur in no time.<\/p>\n

Viral Brand Reels Examples<\/strong><\/h2>\n

Whether you\u2019re looking to create fun and engaging content to connect with your audience, or simply trying out a new Instagram marketing strategy, a Reel is a versatile tool that can help you achieve your goals. Especially, considering that Reels has increased Instagram engagement for brands like the NBA at a rate of 22%<\/a> compared to the traditional Instagram videos.<\/p>\n

But what can it do for your brand as you aim to increase awareness, reach, or sales? Let’s take a look at some examples of how brands are leveraging Reels <\/a>today to do just that:<\/p>\n

1. Nike<\/a>: A Brand Story<\/h3>\n

If you want your customers to believe in your brand, they need to believe in your story. For instance, one brand with exceptional storytelling on and off Instagram is \u2014 you guessed it \u2014 Nike. In this Reel, they let us into the lives of athletes who use Nike to train, win, and most importantly, live their lives.<\/p>\n

Watch the screen as the Reel pivots between the NBA Bucks’ Giannis Antetokounmpo as a child to him now as an NBA champion and listen to his emotional declaration on doing whatever it takes to succeed.<\/p>\n

\n
\n
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\n
\n View this post on Instagram\n <\/div>\n<\/p><\/div>\n
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<\/a><\/p>\n

A post shared by Nike (@nike)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

But what makes this spotlight on Giannis so impactful \u2014 5 million views strong and counting \u2014 in just seconds is that this feeling is one many can relate to, especially their competitive base. Then, with the simple yet iconic black screen and white swoop, Nike is telling you that will help you win \u2014 that Nike is a part of what it takes. That\u2019s a narrative that has made many backs this legendary brand.<\/p>\n

2. HelloFresh<\/a>: Products in Action<\/h3>\n

If your Instagram is all about selling a product, Reels are the perfect platform to show the quality of your creation in detail. If you\u2019re promoting a service, Reels offers an opportunity to give your customers and followers a taste of what you do and how you do it.<\/p>\n

For instance, take recipe ingredient delivery service HelloFresh<\/a>:<\/p>\n

\n
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\n
\n View this post on Instagram\n <\/div>\n<\/p><\/div>\n
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<\/a><\/p>\n

A post shared by HelloFresh US (@hellofresh)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

This brand often uses Reels to cook their own recipes and showcase the delicious ingredients they provide for easy home cooking. By doing so, they are showing us the quality of healthy ingredients, ease of use, and taste satisfaction \u2014 the tenets of their products and services \u2014 and encouraging consumers to give it a try themselves.<\/p>\n

3. Schiaparelli<\/a>: A Behind-the-Scenes Peek<\/h3>\n

In this Reel, Italian fashion house Schiaparelli takes us behind the scenes of their haute couture design process, giving us a window into their brand that we wouldn\u2019t have had otherwise \u2014 without a fashion degree.<\/p>\n

\n
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<\/a><\/p>\n

A post shared by Schiaparelli (@schiaparelli)<\/a><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

By allowing us into the fold of their luxurious fabric selection, expert stitching, and creative fashion boards, the brand is showing us the expert execution it takes to create a one-of-a-kind Schiaparelli piece. We can now derive the value of the product through its craftsmanship, a value the brand knows, but one we may not immediately recognize.<\/p>\n

The point is that now is the time to experiment with Reels to showcase your brand to the public. So constantly try new ways to create your Reel content. These short and snackable clips offer a unique opportunity for you to highlight your products, services, and personality in an authentic way. So consider these tips to put your brand\u2019s best Reel forward on your next post.<\/p>\n

Instagram Reels vs. TikTok<\/strong><\/h2>\n

As you consider Reels, TikTok, and other emerging social media platforms in your marketing strategy, it’s important to weigh the pros, cons, and key marketing takeaways<\/a> when determining if a channel or feature is right for your team.<\/p>\n

Here are just a few things to remember as you consider Reels:<\/p>\n

Reels compete against a unique, viral sensation.<\/h3>\n

Although Instagram has a huge audience that is loyal to its platform, many Gen Z users are used to going to TikTok for viral videos and general entertainment. Because the app has pulled in astounding fan loyalty in its short lifespan, you might find that Reels don’t have the same viral opportunities that TikTok videos might have.<\/p>\n

What works on TikTok might not work on Reels.<\/h3>\n

TikTok is a highly experimental platform with a younger, but huge, global audience. Because of these factors, there aren’t many rules about what you should and shouldn’t post on there. Meanwhile, Instagram has been around for years, has a slightly older audience, and has some content norms or audience expectations set in place.<\/p>\n

If you’ve already posted a handful of TikTok videos and want to test them on Reels, you can consider uploading a few, watching how they perform, and learning more about what works well on both platforms.<\/p>\n

However, as you learn the differences between TikTok and Instagram audiences, you might find that high-performing TikToks aren’t as engaging to your Reels audience. If this is the case, you might want to consider creating specialized content for Reels.<\/p>\n

Reels Take Your Instagram Marketing Up A Notch<\/h2>\n

Although you’ll want to keep the points above in mind as you consider testing out Reels, you’ll also want to remember the opportunities it offers. For example, Reels might be a great option for you if you’ve mastered Instagram, know what content your audiences want, and are eager to test out TikTok-styled content. If you do begin to test out Reels, it can’t hurt to brush up on your Instagram marketing skills and Instagram platform knowledge to ensure that your profile, other content, and \u2014 ultimately \u2014 your Reels will be on point for your brand and optimized for brand awareness.<\/p>\n

<\/a><\/p>\n

<\/em><\/p>\n

Editor’s note: This post was originally published in September 2020 and has been updated for comprehensiveness in June 2022.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

If there\u2019s one thing that Instagram understood with the creation of Instagram Reels it\u2019s that it\u2019s not just content that\u2019s king \u2014 it\u2019s video content. With TikTok surpassing 1 billion global downloads within 18 months of its launch, the app\u2019s endless feed of short, entertaining video clips quickly became an internet sensation. But, in August […]<\/p>\n","protected":false},"author":0,"featured_media":11177,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-11176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-marketing"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"yoast_head":"\nHow To Make Instagram Reels and Use Them to Your Advantage - Contabilidade Caxias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contabilidadecaxias.com.br\/index.php\/2022\/06\/20\/how-to-make-instagram-reels-and-use-them-to-your-advantage\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Make Instagram Reels and Use Them to Your Advantage - Contabilidade Caxias\" \/>\n<meta property=\"og:description\" content=\"If there\u2019s one thing that Instagram understood with the creation of Instagram Reels it\u2019s that it\u2019s not just content that\u2019s king \u2014 it\u2019s video content. 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