I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little…
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many…
Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer…
Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it’s become a leading marketing strategy in 2023. Here, we’ve rounded up 31 stats to give you a better picture of the influencer…
With so many changes coming to Twitter, many wonder if marketing on the platform could be impacted in 2023. While we at HubSpot can’t say for sure what the future holds for Twitter, we surveyed over 100 marketing professionals to…
92% of U.S. workers feel that they could collaborate better with their colleagues. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day — but can become downright impossible when unforeseen obstacles get…
We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need…
Are you in the process of updating your resume? Whether you’re applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential. But even the most experienced professionals make…
It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for…
Every company has a unique set of customers, so there’s no one-size-fits-all formula for designing an optimal website, crafting the most compelling copy, or building the most effective product. This is where A/B testing tools come in, where you can…