Excel is an incredibly powerful software – if you know how to leverage it. With so many functions and formula options, there’s something new to learn every day. The INDEX/MATCH formula can help you find data points quickly without having…
When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many different advertising and marketing options out there. How do you know which will best…
Choosing the best organizational structure for your company, division, or team is a lot like picking out a new car. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers)…
On social media platforms, the more exposure you can get, the better. Like many others, Instagram has a search and explore page to help users discover new content. Most brands already leverage timeline posts and Stories to reach their core…
Remember Vine? Despite its huge initial growth, the six-second looping video app was discontinued by Twitter in 2016 — only four years after its launch. Since then, we’ve seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void.…
With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in…
Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers…
Everyone wants their business to grow. This seems pretty intuitive considering effective and successful growth means your business is experiencing boosts in revenue, brand awareness, brand loyalty, and more — and we know this to be true by looking at…
A criação de conteúdo digital passa por diversas etapas, e uma delas é dominar as técnicas de copywriting. Além disso, há técnicas bem interessantes para despertar a curiosidade do leitor e fazê-lo seguir até o fim, o que pode inclusive…
Responda quem puder: como calcular a taxa de conversão? Os profissionais que coletam e usam as informações reais do que está acontecendo na sua empresa certamente têm essa resposta! Conhecer bem essa métrica é importante para criar estratégias de marketing,…