Sometimes, Excel seems too good to be true. All I have to do is enter a formula, and pretty much anything I’d ever need to do manually can be done automatically. Need to merge two sheets with similar data? Excel…
Last November, my husband and I were on our honeymoon in Maui. One of the main activities we wanted to do was a hiking tour near the waterfalls. We dreamt of swimming in the cascading water at sunrise. When you…
All companies that want to attract customers and stand out against competitors need strong brand assets. These elements help build an identity, maintain consistency, and create trust. Considering that trust is the second most important factor in buying from a…
In the workplace, each employee may have their own tasks and targets, but together, you are all working toward the same end goal. But with so many different people coming together, there’s bound to be some friction on how to…
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us…
When it comes to your business’ branding strategy, establishing a logo is one of the most critical tasks. Your logo will be pervasive throughout your marketing campaigns, and it’s one of the most prominent branding elements people will think of…
We’ve all heard how important it is to make a good first impression. Show up late for a job interview? That’s a bad first impression. Eat a ton of garlic and forget to brush your teeth before a first date?…
In a 1996 essay, Bill Gates wrote, “Content is king,” and what was true then is still true now. Content is necessary to the success of a business. If the content is the king, we could say its operations are…
Marketing automation allows your team to increase productivity while simultaneously nurturing more leads. Within the category of marketing automation tools are B2B marketing automation tools — software that’s ideal for the B2B marketer. B2B Marketing Automation B2B marketing automation allows…
Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy for 2022 shouldn’t focus on keywords. These days, most businesses understand the…