Sometimes, commercials really get me. T-Mobile‘s Super Bowl commercial this year is a prime example — “What’s for Dinner?” demonstrates the infuriating process of choosing what to do for dinner for a young couple, and it’s gold. The reason T-Mobile’s…
If you’re struggling to get the word out about your brand new business venture, you’re not alone. Like you, many business owners struggle to acquire customers in the beginning.Balancing the cost, maintenance, and results of a marketing campaign isn’t easy.…
When you’re interviewing people to join your team, you have to get creative — after all, there’s only so much that questions like “What’s your biggest weakness?” and “Are you a team player?” reveal about who your candidates truly are.…
Your website inspiration journey starts here. Deciding to create a web presence is a big decision, but the best websites are a culmination of many small decisions. But one major decision that takes time, diligence, and a great deal of…
The YouTube section can be a fun place to engage your audience and continue the conversation. However, it can also be a source of negativity. At its best, it can build community and at its worst, it can harm your…
Because of its efficiency and cost-effectiveness, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, real-time bidding can be a very confusing concept. So let’s break down what…
In the social media marketing world, marketers reminisce about the times when they could fill up on organic reach like our parents reflect on their college years with that old saying, “those were the good old days.” As time has…
Marketing Margie. Sales Sam. IT Isabel. Accounting Alan. Do you know who your business’s buyer personas are? And if so, how much do you know about them? Buyer personas are semi-fictional representations of your ideal customers based on data and…
If you take a second to think about your shopping habits, you’ll probably realize that a majority of the products you buy are influenced by brand perception. You’re not the only one — 77% of B2C consumers make purchasing decisions…
When it comes to technical SEO, it can be difficult to understand how it all works. But it’s important to gain as much knowledge as we can to optimize our websites and reach larger audiences. One tool that plays a…