Without a content governance model in place, your content marketing efforts can seem scattered and chaotic, opening the opportunity for your audience to replace you with a competitor. Content governance keeps your relationship with your customers thriving, and allows you…
While YouTube is obviously the largest video hosting platform on the web, it might not be the best choice for every business. There are other factors to consider when choosing a home for your video marketing — such as cost,…
It doesn’t matter how awesome your e-book is if no one can download it. And you might have the perfect agenda for your webinar, but if your customers can’t sign up, it’ll all be for nothing. That’s why you need…
In 2021, Instagram reported over 500 million users viewed Stories. Since launching in 2016, the Stories feature alone has made Instagram more popular than other Story and mobile video platform competitors including Snapchat, TikTok, and its owner’s own platform: Facebook…
INBOUND is a key milestone for professionals in industries spanning across marketing, sales, customer success, revenue operations, and more. For Women’s History Month, the INBOUND team is excited to highlight some of the most impactful quotes from the incredibly talented…
Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your customers’ inbox clutter — or worse, their spam folder. And then, when someone…
According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around…
According to HubSpot Blog Research, 14% of Instagram marketers report losing followers from 2020 to 2021. If you’re a part of that 14%, you may be panicking trying to figure out what’s causing the decline. Don’t fret – we’ve got…
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might. Rather than relying on word of mouth, a quick Google search, or a Facebook ad,…
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel. From checklists to graphs, there’s so much you can do. However, it starts with the checkbox. Learn everything…