Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Last week, cosmetics brand Tarte had my TikTok For You page in shambles. The brand partnered with…
Product marketing is essential, even if you only sell one or two products at your organization. But what is product marketing? How do you market a product, and how does that differ from conventional marketing strategies? Let’s find out. What…
Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out? You may have found your answer in double opt-in, which is…
Whether you want to start a new company or forecast realistic revenue growth, measuring your total addressable market is a crucial first step. In order to understand how much of the market you can secure — and how much revenue…
Creating a resume from scratch can be frustrating and tedious, especially when you have limited design experience. If you want a professional but interesting-looking resume, you’re in luck. In this article, we’ll explore different Google Doc resume templates you can…
When you conduct research, you need to have a clear idea of what you want to achieve and how to accomplish it. A good research design enables you to collect accurate and reliable data to draw valid conclusions. In this…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created…
Have you ever read a post that you knew was an advertisement, but it was so interesting that you felt delighted anyway? Chances are that particular piece of content was an advertorial. In this article, we’re going to define what…
With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And does the time you post really matter? Read on to…
Have you ever finished creating a WordPress website, loved everything about it, and promptly began to hate it after realizing it takes forever to load? Mastering the elimination of render-blocking resources will help diagnose this problem. But how? Not only…