Your customers are consuming messages in more ways than ever before — online, in publications, on TV, the radio, and on their phones — to name a few. For companies hoping to reach their audiences across multiple channels, engaging in…
It can be difficult to find the ideal candidate for a specific position — in fact, in 2021, 69% of companies have reported talent shortages and difficulty hiring – a 15-year high. Regardless of the state of the economy and…
When was the last time a business fully addressed your wants and needs as a customer? For me, it was around the holidays, while searching for the perfect gift to give a friend who is a huge fan of the…
More companies than ever are using Instagram for business. Back in 2017, the social platform celebrated having over 25 million businesses. Today, we can bet that number has likely doubled. Instagram has proven a worthwhile investment for marketing purposes. When…
Inclusive content is no longer considered a bonus for video marketers; Diversity, Equity & Inclusion (DEI) is an integral component of an effective video content strategy. According to Facebook Advertising, 64% of audiences in the US, UK, and Brazil said…
If you run a website, then you’ve likely spent time creating and optimizing a marketing strategy to drive traffic to your website. But how many visitors should you aim for your website to get? To answer that question, you will…
Just because we’re marketers doesn’t mean we really know the science behind what drives consumers to purchase. But marketing without that information is like walking outside with a blindfold on – it’s going to be very hard to end up…
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than coffee. Ray-Ban is more than a pair of sunglasses. Interacting with these products provides experiences, and we buy them with that experience in mind.…
Instagram is a top-rated app, with more than 1 billion global monthly active users. Given the size of its user base, businesses have valuable opportunities on the platform to generate an audience, build a community, and drive sales. To help…
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?”…