Equal parts social media platform and search engine, Pinterest had over 431 million active monthly users in early 2022. But the popularity of the platform means it’s a crowded space, and the task of getting followers on Pinterest can feel…
Do you want to optimize your website but have trouble communicating with the technical folks running it? Then, you need an SEO glossary. Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be. This…
In 2022, it’s clear that Instagram is no longer just a photo-sharing app. Not only has Instagram become a thriving social media channel with all sorts of video, Story, and even live stream features, but it’s even evolving into a…
As marketers, we write copy daily: For landing pages, social media posts, email newsletters, you name it. And this content isn’t just supposed to sound pretty — it’s also supposed to be powerful enough to convert visitors into sales. In…
From TikTok to Clubhouse to Lasso, it seems like new viral social media platforms are popping up every day. Furthermore, many of the ones that were once en vogue have suddenly waned in popularity. If you’re a marketer, keeping up…
Internet use is still increasing worldwide every day — in fact, over 4.95 billion people around the world use the internet, as of 2022. Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements,…
When it comes to business, the old adage “You’ve got to spend money to make money,” couldn’t be more true. Aside from the financial outlay to develop your product and manufacture it, and all the overhead that comes with owning…
As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of Google Sheets shortcuts available to streamline your workflow and save valuable time? Whether…
When you’re calculating the average for a set of values, you’re generally working with values that have the same weight and importance. But what happens if some values weigh more than others? This is where the weighted average formula…
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through your site to learn more about it, gauge the level of trust people have in your…