When you’re writing SEO-optimized content, how many keywords are enough? How many are too many? How do you know? And what happens if Google and other search engines determine your site is “stuffed” with keywords? In our beginner’s guide to…
Google’s keyword match types ensure that the money you spend on your Google Ad campaigns is well spent, ensuring you don’t waste money drawing in unqualified traffic that is not likely to do business with you. Read on to learn…
If you’re asking “what is a page title in SEO?” and wondering how it can work for you, you’re not alone. Whether you write your page title first or save the best for last, your business relies on the impact…
If you’re not sure what local citations are, don’t worry — you’ve probably come across them while looking for a new service-provider, brand, or company. For example, a few weeks ago, my sister came to town and wanted to take…
A 2021 Wyzowl report found that the use of video content from brands has increased roughly 25% over the past six years. Lately, the conversation has been focused on short-form video lately, but interactive video is one we should be…
If you think Pinterest is just a place to find recipes and fine-tune wedding planning details, think again. With over 431 million users coming to Pinterest every month to look for inspiration, Pinterest is an effective platform for building your…
At some point in your career, you’ll likely quit your job – it’s a normal part of any career. When it does come around, learning how to leave your job on good terms will be key. However, even though quitting…
In 2022, we surveyed over 500 video marketers and found that YouTube sees the highest usage, more than TikTok and Instagram. It’s also the platform marketers will invest the most in this year. With so much emphasis placed on the…
When you think of leadership resources, terms like ROI, budget, and management might come to mind. But the data is in. There’s a new way to think about leadership. It’s time to focus on the relationships that are essential to…
Pre-pandemic, it was relatively easy to keep tight boundaries between our personal and professional lives. But in a post-pandemic world, things have shifted. Now, people have their dogs or children in the background during Zoom calls. Others have yoga breaks…