As a direct response copywriter, I specialize in making readers take a specific action. I write a variety of copy, including articles, landing pages, sales emails, and job descriptions. This article will walk you through an approach to job descriptions…
Whether it’s writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge, especially if you’ve never done it before. Luckily, content marketing templates can make things easier.…
Conventional wisdom tells us that views, especially three-seconds ones, are a vanity metric. But Facebook tracks them for a good reason. In 2016, they analyzed their users’ video consumption data and discovered that 45% of people who watch the first…
Are you an experienced leader looking to brush up on your skills? Or maybe you’re brand new in this space and want to gain the tools to help you succeed. In this article, you’ll discover the key leadership skills you…
A 2022 State of Content Marketing report by SEMrush revealed that 40% of brands surveyed say they outsource copywriting. If you fall in the 60% and want to improve your copywriting skills, we’re here to help. Web copy can make…
How often you post on Instagram can affect your success on the app. Post too much and you oversaturate your audience, post too little and you can stand to lose followers (Marketers say that this is the number one reason…
“Why do you want to work here?” It’s a question almost every job candidate can expect in the interview process, and for good reason: your answer will help the hiring manager decide if you’re genuinely interested in the role, or…
Experiential marketing involves inviting your audience to interact with your brand in a real-world situation. These experiences are often hands-on, exciting opportunities that help businesses engage with attendees in a way that is different from interactions they may have online. Read…
“Women belong in the kitchen.” Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise). Although it was only in subsequent tweets that the meaning of the post was explained, the damage had already been…
Podcasts have become a source of convenient entertainment that’s growing in popularity, but their growth can become limited on platforms like PodBean and BuzzSprout. By building a website and using a WordPress podcast theme, you can garner more downloads and…