Categoria Marketing

Bad Press Releases: 14 Rookie Mistakes to Avoid

Press releases remain a critical link in the communications chain. According to Cision’s 2021 Global State of the Media Report, 78% of journalists say they prefer press releases and news announcements to other content types. The problem? Writing a press…

How to Make a Histogram on Google Sheets [5 Steps]

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google…

Media Planning: The Ultimate Guide

Today’s digital landscape is a competitive one. For any business to find success today, it must create and share media content (such as images, videos, written content, and podcasts) with its audience. Publishing new media is how you boost brand…

What is a Marketing Plan & How to Write One [+Examples]

For a while now, you’ve been spearheading your organization’s content marketing efforts. Your team’s performance has convinced management to adopt the content marketing strategies you’ve suggested. Now, your boss wants you to write and present a content marketing plan, but…

20 Best Webinar Software Platforms of 2022

If you’re looking to attract highly engaged leads, interact with your audience, get real-time feedback, and capitalize on exciting guest speakers, then you could benefit from webinar software. In a blind test run by the team at Business2Community, it was…

Leadership vs. Management: Key Differences You Should Know

We often hear the terms “leaders” and “managers” used interchangeably. However, there are key differences in how each operates. In this article, we’ll dive into what those differences are and how you can leverage each one within an organization. What’s…