As the second-largest search engine, with over 2 billion users per month, YouTube is an undeniably powerful channel for your marketing efforts. Despite its popularity, many business startup owners opt to use Facebook over YouTube as their channel, especially for…
Having a digital presence is critical for any business looking to reach new audiences. SEO, social media, and paid search are three powerful opportunities to get your products or services in front of more customers. But when you’re first starting…
“Do you have any questions for me?” We’ve all been on the receiving end of that question in an interview. Ask the right ones and you’ll make a strong impression. Otherwise, you risk blending in with the other applicants. Discover…
Hosting a webinar is an excellent way to connect directly to your audience, raise awareness for your brand, and establish your organization as an expert in its field. According to Zippia, 73% of B2B webinar attendees become qualified leads while…
As a leader, you need to accept that you are not always going to be right and you aren’t always going to excel in everything — and that’s okay! Self-awareness in leadership is key to the success of any organization…
Video marketers report that it offers the highest ROI of any media format, but those who use it still face challenges with the strategy. The HubSpot Blog Video Marketing Report surveyed 500+ video marketers and asked them about their top…
Short-form video is dominating the social media landscape — and many marketers want to get a piece of the action. But this leaves one important question: which video-sharing platform is worth your time, effort, and money — YouTube or TikTok?…
Instagram is an incredibly popular social media app for teens — in fact, roughly 41% of U.S. teens use Instagram as of January 2021. But the app can be a tricky platform for teens since it inherently fosters social comparison. In…
There’s no shortage of advice in the blogosphere on how and where to spend your time on social media. How organizations are actually spending their time online, however, is a different story. Unlike most marketing campaigns you see looking to…
Language has the ability to build relationships and forge connections, but it’s equally liable for creating barriers and impacting someone’s sense of belonging. Using inclusive language, and having workplace conversations devoid of exclusive language, means employees are more likely to…