Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven’t considered investing in search engine optimization (SEO), even though it can have one of the highest returns on investment. SEO, specifically for nonprofits, is the process…
When you’re constantly inundated with social media, news, and emails, every day can seem like a case of information overload – trying to parse what’s important is a challenge. Subscribing to the right email newsletter can deliver the information you…
You want to know how to calculate website traffic. That’s smart since your website’s value is both the traffic AND the revenue it can bring in. Making sure your site works? Check your web traffic. Reacting to changes in your…
In the business world, professionals are obsessed with tactics because they can help them meet their short-term goals. But if all you do is focus on the short-term, you won’t spend enough time or energy figuring out how you can…
If you have a promising idea for an online ecommerce business, it’s important to create an ecommerce business plan to ensure your vision has enough stock to be profitable. Having a business plan for your online store will help you…
The content formats we rely on today have an uncanny resemblance to the content formats we relied on yesterday — our blog posts look like print articles, our offers look like books, and our slide decks look like presentations. While…
There’s a lot of content out there about productivity – everything from hacks to shortcuts to tips and tricks for how to get more done in less time. But what about those times when you’re bored? Well, there is no…
You’ve started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve…
In the U.S., only 49% of small businesses invest in search engine optimization (SEO). That means more than half of them are leaving traffic, customers, and revenue on the table by not improving their organic position on Google. When you…
Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this…