Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels — and hosting something called an Instagram…
Work can feel like a never-ending grind when you’re not chasing a clear goal. A SMART goal template can help you clarify your motivations, set a clear direction for you and your team members, and ensure you’re able to celebrate…
When you’re not following a plan on social media, it’s easy to forget to post regularly. Additionally, creating image and video-based content meant to drive revenue for your business can seem far from your bottom line. However, 90% of people…
Shopping habits have drastically changed over the past few years. For instance, while most of us previously browsed retail stores on a Saturday to find great deals, we now turn to Instagram to find discounts offered by influencers. And rather…
A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. In this post, we’ll discuss the insight we gathered…
Email is undoubtedly one of the most powerful opportunities for engaging with your leads and customers, and increasing sales. In fact, email generates $42 for every $1 spent, which is an astounding 4,200% ROI — making it an incredibly effective…
Imagine you’re scrolling through Instagram and see an ad for a product you might be interested in. While your first thought might be that ad targeting is getting too advanced, you still want to find out more about the product…
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing…
I won’t lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun facts about VR and show you nine examples of this technology used for marketing…
A writing style guide is essential for any business — especially if there are multiple content writers on the team. As you create more and more content on your website and blog, inconsistencies are bound to creep in. One reason?…