Categoria Marketing

2022 CPL and CAC Benchmarks [HubSpot Research]

As a marketer, you know you have to spend money to make money. This is particularly true when you’re trying to generate leads and acquire new customers. However, if there are ways to cut the cost of lead generation and…

16 Common Logical Fallacies and How to Spot Them

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Our…