Duplicate data is costly, it skews reports and leads to wasted marketing resources. Here’s how to remove duplicates in Excel spreadsheets: Let’s run through it with an example! Note: If you want to see duplicate data before removing them, scroll…
Are cover letters necessary? I’m not in HR, but I’ve been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: “sometimes.” Sometimes it will be…
Every day, we’re on the receiving end of a direct marketing campaign. We just might not know it. In this article, you’ll learn the benefits of a direct marketing strategy, how it works, and the benefits of leveraging it. The…
32% of Americans participate in the same activity on a monthly basis. Any guesses what it could be? The answer: People are listening to podcasts. But with thousands of podcasts available, which are worth a listen? And if you’re already…
Like many people, I discovered Twitch through my love for video games,watching YouTubers play and review some of my favorites. Most of the YouTubers I watched promoted their Twitch accounts where they would broadcast live play-throughs, and I eventually started…
You’ve likely heard of Meta Business Manager, formerly known as Facebook Business Manager. Meta describes this as their tool to “manage ad accounts, Pages, and the people who work on them — all in one place.” If you haven’t heard…
YouTube has experienced explosive growth since it was founded in an office garage in 2005 and has since opened up avenues for brands and content creators alike. Check out these 2022 YouTube stats about the platform’s mobile usage, demographics, subscriber…
Video marketing isn’t “quick.” On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it’s essential to pick the best video marketing channels to leverage. However, since…
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling…
If you’re interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren’t sure if the right opportunities exist for your company, check out this list of podcast advertising stats. With these tactics, you…