Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example…
Everyone has loyalties to their favorite brands, but there’s a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey’s to…
Whether you’re a UX designer, freelance writer, or photographer, an impressive online portfolio is critical for impressing potential clients and landing future jobs. But crafting a good digital portfolio can feel like a daunting task, especially when you aren’t even…
Ever wonder what sets successful businesses apart from those organizations that struggle year after year? The product or service, pricing, industry, market share, and a thousand other factors can impact business success. However, there is one area that if they…
Most businesses want to grow and be successful, but what they often don’t realize is that success doesn’t happen overnight. It takes hard work, dedication, and a clear vision of what you want your business to become. One of the…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created…
Imagine the leaders that inspire you. Each leader is unique, with different leadership styles that they use to meet goals, motivate, and inspire. To help you understand the impact each type of leader has on a company, this post will…
Google Docs offers many helpful features for marketers. One of those valuable features is adding a text box to your Google Doc. If you’re sharing your document with colleagues, inserting a text box will help make your document look more…
In 2018, Musical.ly, music sharing app, was purchased by Chinese tech firm Bytedance and merged with the firm’s new app, TikTok. It started out as a video-sharing social network where users shared short clips of themselves lip-synching and dancing to…
Since launching in early 2018, TikTok’s been covered by seemingly every major news publication and racked up millions of downloads globally. Despite its popularity, the app can still feel like a bit of a mystery to marketers, especially since TikTok…