Inflation has been a big topic of conversation in recent months, with the cost of just about everything going up. From gas to groceries to household goods. As a result, many companies are notifying customers of price increases. If that…
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side…
As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best…
According to a 2021 McKinsey report, 76% of consumers get frustrated when they can’t find a personalized experience with a brand. With personalization becoming more valuable to stand out from the competition, a look at some great examples can serve…
How do you convince visitors your website is worth their time? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are.…
If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. Nearly 3.96 million of the world’s population is using social media, and researchers…
Ask any marketer responsible for copywriting about their writing process. You’ll quickly find out there’s no specific process to follow and little to no copywriting templates to guide you. Additionally, copywriting varies depending on your audience, purpose, and format. Copywriting…
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and organic versus being disruptive. Content marketing helps businesses do this, and it describes…
Many marketers use Microsoft Excel every day, whether it’s to create a chart, analyze data, or run a report to present at the next team meeting. Creating reports like these in Excel is time-consuming enough. How can we spend a…
When working on a project with Google Docs, you may be required to change the default margins, and if you’ve never done it before, learning how to change all margins in Google Docs can seem complicated. If you need to…