“Networking” is a buzzword that many of us have a serious love/hate relationship with. Whether you’re trying to develop your personal career or forge new business relationships, making offline, personal connections has become even more critical as online social networking…
73% of people say customer experience impacts their purchasing decisions. Which means, nowadays, companies are looking for fresh ways to keep their customers happy. Many companies are doing this by launching customer education programs and online learning academies that give their…
82% of marketers planned to continue investing the same amount or increase their investments in podcasts and other audio content for 2022. This means that all marketers, from those just getting started to those with established shows, are likely looking for…
Social media matters for brand success. But it’s not enough to simply have a social presence; instead, businesses need social media marketing goals that help them attain specific outcomes in the short-term and keep users engaged over time. Statistics tell…
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden. The cover letter examples below demonstrate that it is possible to have a little fun with…
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in marketing management. And this is a good time: According to the Bureau of Labor Statistics, a 10% rate of job growth is…
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process is also constantly iterated to ensure productivity and efficiency. Measuring the success of an agile marketing process is critical as it helps…
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? Is there still…
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two! Facebook now has a Home tab and a Feeds tab. The Home tab includes content recommended to users based on their actions…
Videos tell a story. Whether you’re writing an original video script or using a video script template, your script is essential to that story. And videos are powerful selling tools. 92% of marketers say that video is central to their…