We’ve all had days when we’ve needed a little extra motivation, but when you’re always on the go, it can be challenging to take time and find the inspiration you need. Fortunately, I’ve put together a list of 15 of…
Marketing is all about meeting people where they are — and more often than not, they’re on social media. For this reason, it’s the perfect vehicle for product discovery. Of course, not all social media platforms are created equal, especially…
If you leverage influencer collabs, partnerships, or branded content on Facebook, there are two new features you need to know: Creator Collabs and Branded Content Tags. These tools have a simple goal: to create smoother collaborations between content creators and…
Having found success on TikTok, Thomas Petrou co-founded The Hype House, a collaborative content house where TikTokers lived together, created videos, and grew their following with Petrou’s guidance and support. He is one of the many content creators making a…
While TikTok is a newer platform, it has made strides in proving itself as a must-have platform for brands, businesses, and creators looking to grow an engaged audience and advertise themselves. Whether you’re just starting on the platform or you’re…
When you get a recommendation from someone you respect and admire, you may feel honored and want to return the favor. But figuring out how to write a LinkedIn recommendation that is specific, honest, succinct, and helpful isn’t easy. Most…
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. This article will cover lead generation software and tools that help you reduce friction…
YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your blog posts for Google. One of the best ways to keyword-optimize your videos for YouTube is…
Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the office has its benefits — no more long, gas-guzzling commutes, for instance — there is still one…
Quality leads create more conversions. But what exactly does “quality” mean when it comes to leads? Put simply, quality leads are those with a higher likelihood of moving down the sales funnel from awareness to interest to intent to conversion.…