The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base,…
Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s where neuromarketing comes in. As a supplement to more standard marketing performance metrics,…
Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip…
How does YouTube SEO work? What are the steps to optimize your YouTube videos for search? The answer to these questions are simpler than you might think. While it might seem difficult to get any exposure on YouTube, you can…
When setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Did you choose the right bidding model for your ad? Are you running the right type of ad?…
Tracking changes in Google Docs is an essential skill to add to your arsenal. Since it’s accessible to anyone with WiFi and a Gmail account, Google Docs is a popular option for editing and collaborating on content, but things can…
Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this for?” We’ve all seen marketing campaigns that have fallen flat because they didn’t connect with their target audience, or it was unclear…
The past two years have brought on changes in the workforce, especially when it comes to how people do their jobs and where they do their jobs. In this post, we’ll discuss new data from HubSpot’s State of Consumer Trends…
Are you interested in earning money on Instagram but not sure how to start? We’ve got you covered. Although people first think of influencer marketing, that’s not Instagram’s sole monetization opportunity. In this article, we’ll dive into the current features…
An Instagram Reel is a video creators make to share creative and unique content with their audiences. These videos can be up to 90 seconds long and are similar to TikTok videos. Since its introduction in 2020, Instagram has added more…