I get it, fellow marketers —sometimes, you just need the numbers. The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it. And, ultimately, keeping on top of important numbers…
When you’re trying to grow a following on Instagram, you depend on Explore and hashtag pages to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn’t showing…
Marketers in large organizations often deliver great work that falls through the cracks. Between juggling market research, campaign ideation, and collaborative projects, it can be challenging to take a step back and reflect on just how much work you’ve done…
According to our 2023 Marketing Strategy Trends Report, 42% of marketers leverage social media, and it has the highest ROI of any channel. With this in mind, sharing content on social media is a no-brainer. Whether you’re looking for a…
Google Sheets templates help you create better spreadsheets while saving you valuable time. A template knows what you need and offers it without any manual input, giving you the ability to focus on more important things — like translating the…
Instagram has over 2 billion monthly active users worldwide and is among the top five most-used social media platforms. So, it’s safe to say your organization’s audience is among Instagram’s many users. But how can you be an effective Instagram…
As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it’s important to meet your audience where they are, it’s equally critical to know which social media channels…
Amazon marketing is essential for every business. Today’s consumers use Amazon as their first point of contact for finding almost any type of product information. In fact, 63% of online shoppers go to Amazon to start searching for products. With…
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Is influencing on its way out? In recent weeks, a new trend called de-influencing has taken over…
Whether you’re teaching a new hire how to use a tool, explaining a complex project when an email just won’t do, or recording a personalized product demo, you need to know how to record your computer screen. Fortunately, we’ve put…