You’ve created a digital product, put it up on your website and announced it to your audience. But despite the hard work you poured into bringing your online course, ebook, or other digital product to life, it’s not selling. When…
A key to a successful marketing blog strategy is to keep a pulse on the latest blogging trends. However, that can be difficult if you’re a marketer with several different responsibilities and platforms to manage. Fortunately, I spoke to a…
As a marketer, you’re always on the hunt for more leads. However, building the best lead generation strategy involves an in-depth understanding of tried-and-tested channels. Then, you’ll need to find the most effective combination of tactics for your unique goals.…
The holiday season is around the corner, so it’s time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there’s a lot that marketers need to account for. If…
If you’ve received an email from someone claiming to have hacked your account, don’t panic. It’s important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can…
Knowing your customers is a crucial component of successful inbound marketing. Get started with buyer persona questions that can help you understand customers’ mindsets. We’ve gathered 20 questions that can help you identify your audience. After you explore the answers,…
So you’ve created an amazing landing page to promote a special offer. You’ll need form conversion to turn your hard work into leads. Where you place your forms, how they’re designed, and the language in your call-to-action all shape your visitor…
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were…
Forms are often an integral part of a buyer’s journey, and most companies already use web forms as part of their marketing strategy. In fact, 74% of companies use web forms for lead generation, and 49.7% say their online forms…
The job search process can feel daunting. Every step of the process — from finding relevant opportunities to interviewing — is a major time investment. However, an organized to-do list can keep you on track. In this post, you’ll learn…