Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re not properly…
Do you celebrate International Cat Day, Pizza Day, or Talk Like a Pirate Day? There are a plethora of observance days worldwide during which marketers can share content relevant to their industries, get involved in a movement, or simply generate…
To consider the importance of visual search in 2021, let’s start with an example. The other day, I Googled “how to conduct a vlookup in Excel”. I skimmed a few articles but still felt dissatisfied — I didn’t want to…
Projects and programs are needed to push an organization’s goals forward. And behind every project or program is a manager working diligently to ensure everything runs efficiently. But what is the difference between program management and project management? What do…
If you’re a nonprofit, you should be a member of Google for Nonprofits, a program that includes a free membership and access to various products. One product that should be on your radar is Google Ad Grants. With Google Ad…
Instagram isn’t just a go-to social network for individuals anymore. Many marketers have caught wind that it’s a powerful social network where they need to have some sort of presence. The platform’s heavy emphasis on visual content like photos, videos,…
If you produce video content or sell video footage, the right WordPress video theme will allow your content to shine. You’ll also create a compelling experience for your visitors the moment they enter your site. Are you looking for a…
Affiliate marketing on Instagram works the same as other platforms, where a business pays someone (i.e., an influencer) a commission for attracting people to purchase its product or service. The amount of commission paid is tracked through a unique code or…
It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Reflecting on nostalgic websites and comparing them to their present-day counterparts is an excellent way to understand why updating your site is so…
With new social media platforms and features popping up every day, ever wonder about the etiquette you should follow? In this article, we’ll be covering Twitter Spaces etiquette for attendees, hosts, and speakers. Twitter Spaces Etiquette for Attendees 1. Listen…