Some of us marketers have an unhealthy obsession with YouTube analytics — we track too many of them. Maybe we think we can prove any video marketing campaign is producing results if there’s an eye-catching percentage by its name. But,…
Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands…
The creator economy is changing marketing in various ways, and keeping up can be challenging for content marketers unfamiliar with this relatively new landscape. Fortunately, HubSpot invests in creators and keeps a pulse on the latest content creation trends. I…
Wondering what elements make up a successful blog post? We reviewed our top 8 blog posts on the Marketing Blog in 2022. Traffic-wise, each of these posts has received over 500,000 organic views since publishing and earns at least 40,000…
This post is a part of The Crisis of Disconnection, a thought leadership series examining the latest research and insights to uncover how businesses can meet their growth goals, even amidst unprecedented changes to the way we work. It’s no secret…
Over the last 18 months, the creator economy has been all the rage — and it’s proven to be incredibly lucrative. In fact, as of 2022, the creator economy’s market size is estimated at $104.2 billion. The creator economy is made up…
Growing up as a first-generation Asian American, I lived between two cultures. One was the East-Asian culture my parents brought from Taiwan, which prioritizes the needs and desires of the family and emphasizes academic excellence. The other was the Western…
The holidays are right around the corner, so companies everywhere are gearing up to run fun holiday deals and giveaways. You’re in luck if you need fresh ideas for your holiday giveaways. I’ve put together 8 holiday giveaways to spark…
So you’ve created the perfect offer and built a web page to promote it. You now need a lead-capture form to collect information. So, what is a lead capture form? In this post, you’ll learn the benefits of lead capture forms,…
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of…