You might think that you have mastered the art of SEO already, but international SEO is a completely different ball game. You’ll need to master this skill if you plan to turn your business from a domestic powerhouse to a…
Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. That’s where technical skills come…
The way businesses collect data is changing. But data is essential to great content strategy. That’s why content intelligence is coming into the conversation. 2022 HubSpot research says that over a third of marketers believe that data has a major…
Think about a time when you were on the train, sitting in the airport, or simply lying on the couch, and you had to complete an online form on your smartphone. Did you ever pay attention to the mobile form…
When proposing potential ads at your startup, one of the first questions you’ll likely encounter is, “How much will this cost?” If you’ve prepared a killer startup marketing budget, you will be well-equipped to help executives understand and buy into…
Staying productive is a goal many of us have, but finding a strategy that works can be challenging. We can also have certain periods where staying focused isn’t an issue, but others where it can feel impossible to stay on…
You need an email account — whether it’s for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, or something else. Even with the rise of office chat platforms, you still depend on email for a surprising…
What do you use spreadsheets for? If you’re anything like me, you likely use them to collect data, track campaign or blog post analytics, or keep track of weekly assignments. But have you ever thought about using spreadsheets to make…
Marketers spend hours brainstorming ways to grow their email lists. No matter what industry you’re in, email capture is a powerful and high-impact marketing activity. Now, there are many ways to grow your subscriber base — beyond the simple sidebar…
The irony doesn’t escape me that I’m currently writing a how-to guide on … how-to guides. Fortunately, I’ve had my fair share of experiences writing how-to guides for HubSpot over the years — some of my favorites include How to…