Instagram is a powerful social media platform to help increase brand reach and drive new business, but it can be time-consuming and expensive to consistently share content you need to see your engagement grow in the long-term — which is…
When people arrive at your Facebook Page, where do you think they’ll look first? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Page. That’s right — it’s your Facebook…
Imagine waiting for an important email, never receiving it then discovering it in your junk folder months later. That’s pretty frustrating. The same can happen between a brand and its subscribers – wasting a marketing team’s time and resources. In…
The other day I was trying to find the perfect dress pant yoga pants because I wanted comfortable, professional clothing options. When I searched for “dress pant yoga pants” on Google, I found the brand Betabrand. Amazingly, the company dominated…
Project charters provide a guiding light for any new initiative. So, whether you work as a project manager or operations professional, you’ll need to become a pro at writing these documents. Besides providing you with the authorization to begin projects,…
Successful projects have support from stakeholders across the organization. That’s why stakeholder management is essential for any initiative. Stakeholder management allows you to identify and meet leaders’ needs while keeping communication open. In this article, you’ll learn what stakeholder management…
After spending hours creating an email marketing campaign, the last thing you want to do is get blocked by your recipients’ spam filters. Luckily, by avoiding common email spam trigger words, you can successfully prevent your emails from getting routed…
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people? This is what brand awareness can do for a brand: embed itself into consumer lifestyles and purchase habits so that they don’t have…
Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it’s not easy to create case studies that your audience can’t wait to read. In this post, we’ll…
Big data for small business may sound like an oxymoron, but big data is just as necessary for small businesses as it is for large corporations. By leveraging big data for your small business, you can discover meaningful insights that…