When you’re trying to meet personal and/or professional goals, one of the first things you evaluate is your productivity. Are you managing your time well? Are you checking off items on your to-do list? Or do you find yourself falling…
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers…
Remember the “Tide Pod Challenge?” That horrendous time at the beginning of 2018 when adolescents filmed themselves ingesting laundry detergent? While it was a funny (albeit dangerous) start to the new year, this small boost of infamy was a PR…
Year after year, hundreds of marketers report increased efforts and spending on content marketing — or the intention to do so. But great content is wasted if your audience doesn’t know it exists. Content distribution is integral to your content…
Content managers build a company’s content strategy, create targeted and relevant content, and distribute marketing communications to audiences online. They are organized, well-versed in fostering a brand voice, and often know their way around a blog post. You might just…
The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But…
Welcome toBreaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles,…
We all know “good boss energy” when we see it. Maybe it’s the boss who begins each 1:1 by checking-in with you and ensuring you don’t feel too overwhelmed or stressed. Or, perhaps it’s the boss who goes out of…
This past year we’ve seen the effects of the pandemic in labor shortages, the Great Resignation, and signs of another recession — now’s the time to rethink recruitment and hiring strategy for 2023. While we can’t predict the future, we…
The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can’t afford time mismanagement on busy work. Marketers should spend their time driving company growth and visibility, — and in…