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The Who, What, Why, & How of Digital Marketing

With how accessible the internet is today, would you believe me if I told you the number of people who go online every day is still increasing? It is. In fact, “constant” internet usage among adults increased by 5% in…

Everything You Need to Know about Brand Experience

Online sales are reaching all-time highs as buyers become more comfortable with digital transactions — in 2021, for example, consumers spent a collective $14 billion online across Black Friday and Cyber Monday. For businesses, the shift to online-first purchasing offers…

Como calcular a taxa de conversão?

Responda quem puder: como calcular a taxa de conversão? Os profissionais que coletam e usam as informações reais do que está acontecendo na sua empresa certamente têm essa resposta! Conhecer bem essa métrica é importante para criar estratégias de marketing,…