The digital marketing industry is always changing. That’s why it’s important for marketers to commit to learning as much as possible about digital marketing and emerging trends. But … who has the time?
Enter: the ebook.
If you want to expand your knowledge of digital marketing from reputable thought leaders, but have limited resources, or don’t even know where to start, this post is for you. We’ve compiled some awesome ebooks on the ins and outs of digital marketing, from SEO, to content building, to beginner’s guides.
1. Digital Marketing for Small Business by HubSpot
For this ebook, HubSpot teamed up with the experts at MOO to build a guide aimed at small businesses. It provides everything startups need to know about inbound marketing and gives a great scope of how to test, learn, and grow in an online marketing landscape.
This ebook takes readers through accessible ways to maximize resources and get the greatest benefit from marketing. Need help with channels like Facebook, Google, and Twitter? “Digital Marketing for Small Businesses” has you covered.
Why We Like This Ebook
If you’re looking for a one-stop-shop for how to start a functional digital marketing strategy from the ground up, this ebook is for you. It even provides templates and concrete examples that will help you organize your strategy.
2. The Social Media Trends Report by HubSpot
This 2022 report from HubSpot and Talkwalker gives readers the rundown on what to expect from current social media trends. Get insights from industry insiders, and learn how to adapt your marketing strategy to take advantage of the ever changing social media landscape.
Why we like this Ebook
This report gives readers the inside scoop about how TikTok and the Metaverse are changing social media marketing and advises how to adapt your strategy to drive the most ROI on your efforts.
3. Advanced Technical SEO: A Complete Guide by Search Engine Journal
Already familiar with basic SEO principals and ready to level up? This advanced guide from Search Engine journal is just what you need. This guide goes over SEO-friendly URL best practices, 404 errors, XML sitemaps, HTTP status codes and more. It’s a one-stop-shop for all of your technical SEO needs.
Why we like this Ebook
This ebook gives readers the tools they need to improve page speed and perform an in-depth website audit to improve overall website health and performance.
4. SEO for Video by Simplilearn
This ebook from Simplilearn is a great choice if you are looking to improve your existing video marketing strategy or create one from scratch.
Video content has proven to be far more engaging than written text, with platforms like YouTube getting more than 2 billion users per month.
This guide gives you a quick and accessible overview of how to use YouTube Studio, target the right keywords for your business, and how to track video performance.
Why We Like This Ebook
This ebook teaches marketers how to create a video content strategy that works and how to use tools like YouTube Studio to manage and track your video’s analytics.
5. Content Marketing: The Ultimate Beginner’s Guide to What Works by Search Engine Journal
The team at Search Engine Journal put together a comprehensive ebook that focuses on how to build a content marketing strategy for those just getting started. Content marketing encompasses lead acquisition and the growth of your business — but only if it’s done effectively.
This ebook is for anyone who wants a content marketing strategy that’s successful.
Why We Like This Ebook
It provides readers with an understanding of the value of content marketing and how to maximize your resources so you get the most bang for your buck.
6. How to Build a World-Class Internet Lead Generation Program by Peter Geisheker
If you want to know how to attract more target customers to your online business this ebook will prove useful. Author Peter Geisheker gives a crash course in improving lead generation correctly.
You’ll receive actionable tips about attracting customers, social media marketing, and how to retarget content to generate leads. Additionally, this ebook talks about how sales funnels work online and how having an online advertising plan in place helps drive website traffic.
Why We Like This Ebook
This book provides step-by-step instructions for how to build a lead generation program, making it a great option for newcomers. Additionally, it provides tips for how to lower your online advertising costs.
7. Make the Click Count: Your Guide to Building Demand Generation Experiences That Convert by Uberflip
Up your lead nurturing game with this ebook from content marketing platform Uberflip. Get the most out of your leads by learning best practices when it comes to personalizing content and creating experiences that your visitors enjoy.
Additionally, this guide goes over the basics of scoring leads and A/B testing to help users pin down what is and isn’t working for their campaigns.
Why We Like This Ebook
If you’ve hit a plateau with email marketing, this ebook will teach you other strategies, including nurture sequences, to get out of your slump.
8. The In-Depth Guide to Creating Effective Inbound Markeitng Campaigns by HubSpot
In this ebook, you’ll learn the best practices for digital marketing using Hootsuite, Litmus, monday.com, Canva, Hopin, and Google Suite to take your campaign from ideation to launch.
With so much to manage in the marketing landscape, you’ll learn quick, easy ways to become a rockstar at managing a wide range of tools, which streamlines marketing activities on a digital landscape. You’ll learn how to design conversion paths, become comfortable creating materials with Canva, and how to measure the success of your campaign.
Why We Like This Ebook
This guide presents concrete examples of how your marketing team can use all the tools listed above to create, manage, and analyze campaigns — giving you everything you need to know from start to launch.
9. Complete Guide to Crushing Your Influencer Marketing: Influencer Marketing Blueprint by Shane Barker
Unsure about the true benefits of leveraging influencer marketing? Let this guide by Shane Barker lessen your uncertainty. It puts a digital marketing lens on the ins and outs of using influencer marketing to your advantage.
You’ll learn how to create a compelling pitch, find the best influencers for your niche, and how to determine ROI on your efforts.
Why We Like This Ebook
This ebook gives you a full understanding of how to effectively use influencer marketing to boost the ROI of your digital campaigns, from picking the right influencers to crafting compelling pitches.
10. The Marketer’s Guide to Facebook by Contently
Contently, a content planning platform, offers a guide about executing a fully-fledged Facebook marketing campaign using the platform’s suite of tools. Facebook, now Meta, has a pretty intuitive marketing toolkit, but using it effectively can be an uphill battle — this ebook resolves that.
It’ll give you a deep dive into how Facebook works when aligned with marketing strategies and puts a content marketing lens on how to engage new and current customers. If you want to learn how Facebook’s tools can be useful to you from top to bottom, then this ebook has what you need.
Why We Like This Ebook
This ebook gets down to the nitty-gritty when it comes to advertising on the Facebook platform from choosing in-feed or rail placement, to the ins and outs of targeting.
11. The Beginner’s Guide to Online Marketing by Wrike
This guide walks you through how online marketing has changed over the years, and it brings you up to speed about how to be a master online marketer in today’s ever-changing landscape. You’ll learn how to leverage email, Twitter, and YouTube to create an effective marketing strategy.
Why We Like This Ebook
This book will show you how to develop new approaches to digital marketing, how to use tools that are a necessity, and how to keep track of what will help your company the most.
12. The Definitive Guide to Lead Generation With Facebook Ads by AdEspresso
AdEspresso’s ebook focuses on lead generation targeting only one channel: Facebook Ads. This book will guide you through the process of expanding your reach and finding new audiences using Facebook Ads. It also provides strategic insight into how to use the tool in a way that maximizes ROI.
You’ll also learn how to leverage Ad tools to engage your audience, and dive into lead nurturing, building landing pages, and how to manage your campaigns. If you want to learn more about how to perfect your Facebook Ads strategy, this ebook will help tremendously.
Why We Like This Ebook
This strategies in this book are applicable to several sectors including ecommerce, marketing agencies, and small businesses.
13. Beginner’s Guide to SEO by Moz
This series of articles put together by the team at Moz is formatted like an ebook. It provides readers with a detailed introductory lesson on how to use SEO to grow your business.
It gives an in-depth tutorial about how search engines work. Additionally, this ebook provides the fundamentals of how to make your website compatible with search engine results. You’ll become familiar with keyword research and how your content affects search engine rank.
Why We Like This Ebook
This Moz guide explains strategies for making the content you provide to audiences more search-engine friendly, enabling you to develop an understanding about how your target audience interacts with search engines.
14. Get Inspired: 40 Examples Driving Content Marketing Forward by Content Marketing Institute
If you’re comfortable with content marketing, but could use some inspiration for your next campaign, this is a great resource. Get Inspired pulls examples from 40 B2B and B2C organizations who outshined the competition with their marketing efforts.
This ebook is easy to read, and you’ll find out how to organize your content planning and up your brand presence online.
Why We Like This Ebook
By showing examples of how other brands are using different creative formats and marketing angles, readers can take what works and implement similar strategies in their own campaigns.
15. Introductory Digital Marketing Guide by Simplilearn
This ebook gives you an expansive history of digital marketing and why the landscape has morphed into what it has today. After you gain this understanding, the guide will take you through the different channels you can use for digital marketing, such as blog, social media, and your own website.
You’ll learn the importance of understanding your target audience and how your strategies must place the customer at the center.
Why We Like This Ebook
Great for beginners, this book gives an overview of the digital markeing industry as a whole, and the career opportunities available within it.
16. The Marketer’s Guide to TikTok for Business by HubSpot
If you’ve previously thought of TikTok as just a dance app for teens, you’re missing out. The platform has over 1 billion monthly users across 150 countries. Savvy marketers and businesses have taken notice of the app’s popularity and the platform has quickly become an asset for companies looking to market their products.
For newbies, this guide explains how to use the platform from scratch. You’ll learn the basics about the types of TikTok ads you can create and how to market your business on the platform.
Why We Like This Ebook
This ebook offers tips on all aspects of TikTok video creation from length to captions to accesibility guidelines. If you’re new to the platform, this guide has you covered.
17. 5 Ways to Boost Sales From Online Ads by Goldiata Agency
If you’re a business owner who’s dabbled in digital advertising previously, but didn’t get the resuts you’d hoped for, this report from the Goldiata Agency is for you.
This guide will teach you how to use Google, Facebook Groups, and industry forums to tap into your prospects’ interests and create advertising that appeals to them. Learn how to write better copy and provide value to prospects to get them to convert.
Why We Like This Ebook
This ebook is great for newcomers just getting started and also those who have tried and failed as it teaches readers how to properly target and convert buyers.
18. The Ultimate Guide to Increasing Your Google Rankings by Web Ascender
This is a great resource for those new to SEO as this ebook gives a good overview of how Google ranks your content and what you can do to improve your rankings. You’ll learn about keywords, content marketing strategies and how to measure your efforts.
Why We Like This Ebook
This is an easy to read guide that walks you through basic SEO strategy and how to track your metrics. It’s a good starting point for those just gettting started with SEO.
19. A Field Guide to the 4 Types of Content Marketing Metrics by Jay Baer
Do you want to have a robust understanding of how to measure the ROI of your marketing efforts? This ebook demystifies metrics reporting and shows you how to use content marketing to meet your business objectives.
Why We Like This Ebook
Author Jay Baer explains exactly how to analyze lead generation metrics, sales metrics, consumption metrics, and sharing metrics — making it a great choice for new marketers looking to better understand reporting.
20. The $10 Digital Media Startup Ebook by Micheael J. Schiemer
If you’re building your business from the ground up and need a little help, this guide is aimed at guiding you through how to begin that process. This ebook is for those starting at level zero with building an online digital media strategy.
It’ll walk you through fleshing out a social media strategy, SEO, influencer marketing, and how to become a successful digital entrepreneur. If you’re in the space where you have to multitask in order to get your business up and running, consider giving this ebook a look.
Why We Like This Ebook
The $10 Digital Media Startup is great for beginners since the information is easy to understand for newcomers and covers all the bases of social media strategy and SEO in one book.
Up Your Digital Marketing Knowledge
Whether you choose a few of these ebooks or many, they all dive into important aspects of digital marketing. Because we are in a landscape that is continually changing, keeping up-to-date on those industry changes and trends is a necessity to properly execute your job and provide value to customers.
Editor’s Note: This article was originally published in May 2020 and has been updated for comprehensiveness.