Categoria: Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Are rewards programs keeping airlines afloat? They just might be. Delta Airlines is taking a different marketing approach in its latest video called “Grow Your World With Every Mile” highlighting its SkyMiles… Continuar lendo What Delta’s SkyMiles Program Campaign Tells Us About the Future of the Travel Industry

Lead magnets, in marketing, are an effective technique for gaining a prospect’s contact information. The problem is these magnets can take a lot of time and energy to produce. Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? In this article, we’ll explain what a… Continuar lendo What is a Lead Magnet? 20 Lead Magnet Ideas and Examples [+ Step-by-Step]

Instagram isn’t for everybody. If the latest changes to Instagram aren’t what you’re looking for, this step-by-step process for how to delete your Instagram account is for you. Once you click that button, your profile, photos, videos, comments, likes, and followers will all be permanently removed from the app. Before you go ahead, keep in… Continuar lendo How to Delete Your Instagram [Easy Guide]

As we grow up, all humans learn about cause and effect. While it’s not quite as nuanced as causal research, the concept is something our brains begin to comprehend as young as 18 months old. That understanding continues to develop throughout our lives. In the marketing world, data collection and market research are invaluable. That’s… Continuar lendo Causal Research: The Complete Guide

In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly on our favorite social media apps, but we also began to hear lots of the futuristic buzz around AR/VR, the metaverse, and Web3 development. As we move into another unique year, marketers might wonder if and how… Continuar lendo 2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses

Over the past few years, Instagram has seen exponential growth — from one million users at its inception to over one billion in 2022. If you’re interested in getting an Instagram account, or just created one but aren’t sure how to use it, you’re in luck. Here, we’re going to cover all the basics, so… Continuar lendo How to Use Instagram: A Beginner’s Guide

Undergoing a website redesign can be an exciting time, as you’ll have a fresh chance at capturing a new market for your business. Since it can be a big project, we’ve compiled a checklist of things you need for your website redesign to achieve all your marketing goals. Feel free to click through the table… Continuar lendo Website Redesign: An 8-Step Checklist to Achieve Your Marketing Goals

Reputation management happens on online review sites, social media, and in the news. Managing the chatter online can feel like a daunting task, mostly because so much of it is out of your control. After all, 77% of consumers read reviews when they’re browsing local businesses. 79% of consumers expect brands to respond within 24… Continuar lendo Reputation Management: How to Protect Your Brand Online in 2023

The beginning of a new year can be filled with excitement and positive change, but a busy lifestyle can still weigh on you, even if you love your job or company. When this happens, you can run into one of the dreaded mental conditions: burnout. The World Health Organization classifies burnout as a legitimate health… Continuar lendo 10 Tips on How to Fight Burnout, According to Experts and Data

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  The fashion industry and major sports leagues are two different industries that have countless collaboration opportunities. In 2022, major sports and fashion saw a number of intersection points beyond team merch, including:… Continuar lendo Sports and Fashion Team Up for Unique Branding Opportunities