Mês: fevereiro 2023

In the business world, there are many forms of marketing that companies can implement to encourage customers to buy. Behavioral marketing is one robust method of gathering data to segment and target audiences. Behavioral marketing can also help prevent consumers from being inundated with unwanted or unrelated ads. With this type of marketing, businesses focus… Continuar lendo Behavioral Marketing: What Is It & How Is It Beneficial? [+ Examples]

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes. In this article, you’ll learn project management basics… Continuar lendo The Complete Guide to Project Management Basics

Let’s face it – companies have a unique set of challenges ahead of them in 2023. We’re all aware of the obvious ones. Adjusting to a post-pandemic world, a looming recession, geo-political tensions, the list goes on. But while we plan around these macro events that are largely out of our control, a crisis brews… Continuar lendo 3 Signs Your Company & Marketing Teams are Facing a Crisis of Disconnection

Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you’re active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you’re unsure… Continuar lendo How to Post Reels on Facebook

TikTok’s got the “For You” tab, Instagram has the “Explore” tab, and YouTube has Shorts. Now, Snapchat has the “Spotlight” tab. Discover what Snapchat’s latest Spotlight tab is, how the algorithm works, and how it can help brands double their reach. What is Spotlight on Snapchat? Spotlight Snapchat Features How to Use Snapchat Spotlight How… Continuar lendo What is Spotlight on Snapchat? Discover Everything You Need to Know

It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so, what does this mean… Continuar lendo Is Instagram Dying? [New Data]

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. The old-school definition comes from politics, where it means a legislative document explaining and supporting a particular political solution. In tech, a whitepaper usually describes a theory behind a… Continuar lendo What Is a White Paper? [FAQs]

Nowadays, Instagram is often someone’s initial contact with a brand, and nearly half of its users shop on the platform each week. If it’s the entryway for half of your potential sales, don’t you want your profile to look clean and inviting? Taking the time to create an engaging Instagram feed aesthetic is one of… Continuar lendo 24 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.  If you’ve spent any time on #WellnessTok then you may be familiar with the luxury grocery chain Erewhon. With eight locations across Los Angeles, the stores feature organic, niche products and have… Continuar lendo The Marketing Power of $17 Smoothies

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. Black-owned banks… Continuar lendo How to Use Black-Owned Banks to Start Your Business